Tauranga IT service providers in New Zealand:Which brands are most popular in search?
In August 2026, CodeBlue was the most searched among tauranga IT service providers in New Zealand, with an estimated 670 branded searches and 40.1% estimated Share of Search within this set.
CodeBlue40.1%
Elite Business Systems24%
Business Technology Group19.8%
ThinkConcepts16.2%
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Share of SearchLeaderboard
Compare Tauranga IT service providers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CodeBlue, Elite Business Systems, Business Technology Group, ThinkConcepts. The figures are in the table below the chart.
View monthly share of search table
| Month | CodeBlue | Elite Business Systems | Business Technology Group | ThinkConcepts |
|---|---|---|---|---|
| Oct 2025 | 35.1% | 20.2% | 33.7% | 11.1% |
| Nov 2025 | 39.7% | 20.1% | 27.9% | 12.3% |
| Dec 2025 | 36.8% | 19.7% | 31.6% | 11.8% |
| Jan 2026 | 39.5% | 23% | 25.7% | 11.8% |
| Feb 2026 | 41% | 25% | 22.4% | 11.5% |
| Mar 2026 | 40.6% | 27.4% | 21.9% | 10% |
| Apr 2026 | 39% | 26.6% | 22.7% | 11.7% |
| May 2026 | 33.7% | 27.4% | 28.6% | 10.3% |
| Jun 2026 | 35.4% | 24.7% | 28.1% | 11.8% |
| Jul 2026 | 38% | 26.7% | 26% | 9.3% |
| Aug 2026 | 40.1% | 24% | 19.8% | 16.2% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.1% | 670 | +17.5% | +2.1 points | |
| 2, held 2nd | 24% | 400 | 0% | -2.7 points | |
| 3, held 3rd | 19.8% | 330 | -15.4% | -6.2 points | |
| 4, held 4th | 16.2% | 270 | +92.9% | +6.8 points |
1.
CodeBlue40.1%
held 1st · 670 estimated branded searches · +17.5% vs prior month · +2.1 points
held 2nd · 400 estimated branded searches · 0% vs prior month · -2.7 points
19.8%
held 3rd · 330 estimated branded searches · -15.4% vs prior month · -6.2 points
16.2%
held 4th · 270 estimated branded searches · +92.9% vs prior month · +6.8 points
Compare search popularity between leading brands
- CodeBlue vs Elite Business Systems: compare search popularity
- CodeBlue vs Business Technology Group: compare search popularity
- CodeBlue vs ThinkConcepts: compare search popularity
- Elite Business Systems vs Business Technology Group: compare search popularity
- Elite Business Systems vs ThinkConcepts: compare search popularity
- Business Technology Group vs ThinkConcepts: compare search popularity
- Compare any of these brands
Which brand is most popular in search among tauranga IT service providers in New Zealand?
4 brands
In August 2026, CodeBlue was the most searched among tauranga IT service providers in New Zealand, with an estimated 670 branded searches and 40.1% estimated Share of Search within this set. Elite Business Systems is in 2nd place, 16.2 percentage points behind at 24% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| CodeBlue | 35.1% → 40.1% | 41%Feb 2026 | 33.7%May 2026 | 1st |
| Elite Business Systems | 20.2% → 24% | 27.4%May 2026 | 19.7%Dec 2025 | 3rd → 2nd |
| Business Technology Group | 33.7% → 19.8% | 33.7%Oct 2025 | 19.8%Aug 2026 | 2nd → 3rd |
| ThinkConcepts | 11.1% → 16.2% | 16.2%Aug 2026 | 9.3%Jul 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, CodeBlue’s estimated Share of Search among tauranga IT service providers in New Zealand increased from 35.1% to 40.1%.
- Across the 11 months ending August 2026, Elite Business Systems’ estimated Share of Search among tauranga IT service providers in New Zealand increased from 20.2% to 24%.
- Across the 11 months ending August 2026, Business Technology Group’s estimated Share of Search among tauranga IT service providers in New Zealand decreased from 33.7% to 19.8%.
- Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among tauranga IT service providers in New Zealand increased from 11.1% to 16.2%.
- Across the 11 months ending August 2026, CodeBlue’s estimated Share of Search among tauranga IT service providers in New Zealand peaked at 41% in February 2026 and was lowest at 33.7% in May 2026.
- Across the 11 months ending August 2026, Elite Business Systems’ estimated Share of Search among tauranga IT service providers in New Zealand peaked at 27.4% in May 2026 and was lowest at 19.7% in December 2025.
- Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among tauranga IT service providers in New Zealand peaked at 16.2% in August 2026 and was lowest at 9.3% in July 2026.
- Across the 11 months ending August 2026, Elite Business Systems rose from 3rd to 2nd among tauranga IT service providers in New Zealand.
- Across the 11 months ending August 2026, Business Technology Group fell from 2nd to 3rd among tauranga IT service providers in New Zealand.
How did search popularity change for New Zealand tauranga IT service providers in August 2026?
4 changes
In August 2026, ThinkConcepts gained estimated Share of Search among tauranga IT service providers in New Zealand, from 9.3% to 16.2%.
In August 2026, CodeBlue gained estimated Share of Search among tauranga IT service providers in New Zealand, from 38% to 40.1%.
In August 2026, Business Technology Group lost estimated Share of Search among tauranga IT service providers in New Zealand, from 26% to 19.8%.
In August 2026, Elite Business Systems lost estimated Share of Search among tauranga IT service providers in New Zealand, from 26.7% to 24%.
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