Business Technology Group vs Elite Business Systems:Which is more popular by branded search in New Zealand?
In August 2026, Elite Business Systems had more branded searches than Business Technology Group among tauranga IT service providers in New Zealand. Elite Business Systems was estimated to have 400 branded searches compared to Business Technology Group’s 330, and held a 24% Share of Search versus Business Technology Group’s 19.8%.
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Which is more popular in search, Business Technology Group or Elite Business Systems?
Compare Tauranga IT service providers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Elite Business Systems, Business Technology Group. The figures are in the table below the chart.
View monthly share of search table
| Month | CodeBlue | Elite Business Systems | Business Technology Group | ThinkConcepts |
|---|---|---|---|---|
| Oct 2025 | 35.1% | 20.2% | 33.7% | 11.1% |
| Nov 2025 | 39.7% | 20.1% | 27.9% | 12.3% |
| Dec 2025 | 36.8% | 19.7% | 31.6% | 11.8% |
| Jan 2026 | 39.5% | 23% | 25.7% | 11.8% |
| Feb 2026 | 41% | 25% | 22.4% | 11.5% |
| Mar 2026 | 40.6% | 27.4% | 21.9% | 10% |
| Apr 2026 | 39% | 26.6% | 22.7% | 11.7% |
| May 2026 | 33.7% | 27.4% | 28.6% | 10.3% |
| Jun 2026 | 35.4% | 24.7% | 28.1% | 11.8% |
| Jul 2026 | 38% | 26.7% | 26% | 9.3% |
| Aug 2026 | 40.1% | 24% | 19.8% | 16.2% |
| Sep 2026 | — | — | — | — |
How has the Business Technology Group and Elite Business Systems comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Elite Business Systems took it in February 2026, Business Technology Group took it in May 2026, Elite Business Systems took it in July 2026.
- Across the 11 months ending August 2026, Business Technology Group’s estimated Share of Search among tauranga IT service providers in New Zealand moved from 33.7% to 19.8%, and its estimated monthly branded searches moved from 700 to 330.
- Across the 11 months ending August 2026, Elite Business Systems’ estimated Share of Search among tauranga IT service providers in New Zealand moved from 20.2% to 24%, and its estimated monthly branded searches moved from 420 to 400.
How did search popularity change for New Zealand tauranga IT service providers in August 2026?
2 changes
In August 2026, Business Technology Group lost estimated Share of Search among tauranga IT service providers in New Zealand, from 26% to 19.8%.
In August 2026, Elite Business Systems lost estimated Share of Search among tauranga IT service providers in New Zealand, from 26.7% to 24%.
How each brand is measured
Brandwave collects information about searches that people make online using Business Technology Group’s and Elite Business Systems’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Business Technology Group
4 branded search terms
- btg it
- btg nz
- btg.co.nz
- business technology group
Elite Business Systems
6 branded search terms
- elite business systems
- elite business systems auckland
- elite business systems hamilton
- elite business systems tauranga
- elite.nz
- elitebusinesssystems
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.