How popular isBusiness Technology Group in search?
In August 2026, there were an estimated 330 branded searches for Business Technology Group in New Zealand which is down 52.9% over the last 11 months. Business Technology Group holds 19.8% estimated Share of Search among New Zealand tauranga IT service providers and is ranked 3rd of 4 competitors for search popularity.
CodeBlue40.1%
Elite Business Systems24%
Business Technology Group19.8%
ThinkConcepts16.2%
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Which tauranga IT service providers compete with Business Technology Group?
Share of Search by month for CodeBlue, Elite Business Systems, Business Technology Group, ThinkConcepts. The figures are in the table below the chart.
View monthly share of search table
| Month | CodeBlue | Elite Business Systems | Business Technology Group | ThinkConcepts |
|---|---|---|---|---|
| Oct 2025 | 35.1% | 20.2% | 33.7% | 11.1% |
| Nov 2025 | 39.7% | 20.1% | 27.9% | 12.3% |
| Dec 2025 | 36.8% | 19.7% | 31.6% | 11.8% |
| Jan 2026 | 39.5% | 23% | 25.7% | 11.8% |
| Feb 2026 | 41% | 25% | 22.4% | 11.5% |
| Mar 2026 | 40.6% | 27.4% | 21.9% | 10% |
| Apr 2026 | 39% | 26.6% | 22.7% | 11.7% |
| May 2026 | 33.7% | 27.4% | 28.6% | 10.3% |
| Jun 2026 | 35.4% | 24.7% | 28.1% | 11.8% |
| Jul 2026 | 38% | 26.7% | 26% | 9.3% |
| Aug 2026 | 40.1% | 24% | 19.8% | 16.2% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.1% | 670 | +17.5% | +2.1 points | |
| 2, held 2nd | 24% | 400 | 0% | -2.7 points | |
| 3, held 3rd | 19.8% | 330 | -15.4% | -6.2 points | |
| 4, held 4th | 16.2% | 270 | +92.9% | +6.8 points |
1.
CodeBlue40.1%
held 1st · 670 estimated branded searches · +17.5% vs prior month · +2.1 points
held 2nd · 400 estimated branded searches · 0% vs prior month · -2.7 points
19.8%
held 3rd · 330 estimated branded searches · -15.4% vs prior month · -6.2 points
16.2%
held 4th · 270 estimated branded searches · +92.9% vs prior month · +6.8 points
Compare search popularity between Business Technology Group and its closest rivals
How has branded search demand for Business Technology Group changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Business Technology Group in New Zealand fell from 700 to 330.
- Across the 11 months ending August 2026, Business Technology Group’s estimated Share of Search among tauranga IT service providers in New Zealand decreased from 33.7% to 19.8%.
- Across the 11 months ending August 2026, Business Technology Group fell from 2nd to 3rd among tauranga IT service providers in New Zealand.
How did search popularity change for New Zealand tauranga IT service providers in August 2026?
4 changes
In August 2026, ThinkConcepts gained estimated Share of Search among tauranga IT service providers in New Zealand, from 9.3% to 16.2%.
In August 2026, CodeBlue gained estimated Share of Search among tauranga IT service providers in New Zealand, from 38% to 40.1%.
In August 2026, Business Technology Group lost estimated Share of Search among tauranga IT service providers in New Zealand, from 26% to 19.8%.
In August 2026, Elite Business Systems lost estimated Share of Search among tauranga IT service providers in New Zealand, from 26.7% to 24%.
How is Business Technology Group measured?
Brandwave collects information about searches that people make online using Business Technology Group’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- btg it
- btg nz
- btg.co.nz
- business technology group
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