Business Technology Group vs ThinkConcepts:Which is more popular by branded search in New Zealand?
In August 2026, Business Technology Group had more branded searches than ThinkConcepts among tauranga IT service providers in New Zealand. Business Technology Group was estimated to have 330 branded searches compared to ThinkConcepts’ 270, and held a 19.8% Share of Search versus ThinkConcepts’ 16.2%.
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Which is more popular in search, Business Technology Group or ThinkConcepts?
Compare Tauranga IT service providers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Business Technology Group, ThinkConcepts. The figures are in the table below the chart.
View monthly share of search table
| Month | CodeBlue | Elite Business Systems | Business Technology Group | ThinkConcepts |
|---|---|---|---|---|
| Oct 2025 | 35.1% | 20.2% | 33.7% | 11.1% |
| Nov 2025 | 39.7% | 20.1% | 27.9% | 12.3% |
| Dec 2025 | 36.8% | 19.7% | 31.6% | 11.8% |
| Jan 2026 | 39.5% | 23% | 25.7% | 11.8% |
| Feb 2026 | 41% | 25% | 22.4% | 11.5% |
| Mar 2026 | 40.6% | 27.4% | 21.9% | 10% |
| Apr 2026 | 39% | 26.6% | 22.7% | 11.7% |
| May 2026 | 33.7% | 27.4% | 28.6% | 10.3% |
| Jun 2026 | 35.4% | 24.7% | 28.1% | 11.8% |
| Jul 2026 | 38% | 26.7% | 26% | 9.3% |
| Aug 2026 | 40.1% | 24% | 19.8% | 16.2% |
| Sep 2026 | — | — | — | — |
How has the Business Technology Group and ThinkConcepts comparison changed over the last 12 months?
3 findings
- Business Technology Group was ahead of ThinkConcepts in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Business Technology Group’s estimated Share of Search among tauranga IT service providers in New Zealand moved from 33.7% to 19.8%, and its estimated monthly branded searches moved from 700 to 330.
- Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among tauranga IT service providers in New Zealand moved from 11.1% to 16.2%, and its estimated monthly branded searches moved from 230 to 270.
How did search popularity change for New Zealand tauranga IT service providers in August 2026?
2 changes
In August 2026, ThinkConcepts gained estimated Share of Search among tauranga IT service providers in New Zealand, from 9.3% to 16.2%.
In August 2026, Business Technology Group lost estimated Share of Search among tauranga IT service providers in New Zealand, from 26% to 19.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Business Technology Group’s and ThinkConcepts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Business Technology Group
4 branded search terms
- btg it
- btg nz
- btg.co.nz
- business technology group
ThinkConcepts
2 branded search terms
- think concepts
- thinking.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.