Business Technology Group vs CodeBlue:Which is more popular by branded search in New Zealand?
In August 2026, CodeBlue had more branded searches than Business Technology Group among tauranga IT service providers in New Zealand. CodeBlue was estimated to have 670 branded searches compared to Business Technology Group’s 330, and held a 40.1% Share of Search versus Business Technology Group’s 19.8%.
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Which is more popular in search, Business Technology Group or CodeBlue?
Compare Tauranga IT service providers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CodeBlue, Business Technology Group. The figures are in the table below the chart.
View monthly share of search table
| Month | CodeBlue | Elite Business Systems | Business Technology Group | ThinkConcepts |
|---|---|---|---|---|
| Oct 2025 | 35.1% | 20.2% | 33.7% | 11.1% |
| Nov 2025 | 39.7% | 20.1% | 27.9% | 12.3% |
| Dec 2025 | 36.8% | 19.7% | 31.6% | 11.8% |
| Jan 2026 | 39.5% | 23% | 25.7% | 11.8% |
| Feb 2026 | 41% | 25% | 22.4% | 11.5% |
| Mar 2026 | 40.6% | 27.4% | 21.9% | 10% |
| Apr 2026 | 39% | 26.6% | 22.7% | 11.7% |
| May 2026 | 33.7% | 27.4% | 28.6% | 10.3% |
| Jun 2026 | 35.4% | 24.7% | 28.1% | 11.8% |
| Jul 2026 | 38% | 26.7% | 26% | 9.3% |
| Aug 2026 | 40.1% | 24% | 19.8% | 16.2% |
| Sep 2026 | — | — | — | — |
How has the Business Technology Group and CodeBlue comparison changed over the last 12 months?
3 findings
- CodeBlue was ahead of Business Technology Group in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Business Technology Group’s estimated Share of Search among tauranga IT service providers in New Zealand moved from 33.7% to 19.8%, and its estimated monthly branded searches moved from 700 to 330.
- Across the 11 months ending August 2026, CodeBlue’s estimated Share of Search among tauranga IT service providers in New Zealand moved from 35.1% to 40.1%, and its estimated monthly branded searches moved from 730 to 670.
How did search popularity change for New Zealand tauranga IT service providers in August 2026?
2 changes
In August 2026, CodeBlue gained estimated Share of Search among tauranga IT service providers in New Zealand, from 38% to 40.1%.
In August 2026, Business Technology Group lost estimated Share of Search among tauranga IT service providers in New Zealand, from 26% to 19.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Business Technology Group’s and CodeBlue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Business Technology Group
4 branded search terms
- btg it
- btg nz
- btg.co.nz
- business technology group
CodeBlue
12 branded search terms
- code blue it
- code blue it services
- codeblue auckland
- codeblue christchurch
- codeblue fujifilm
- codeblue hamilton
- codeblue it
- codeblue managed services
- codeblue new zealand
- codeblue nz
- codeblue wellington
- codeblue.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.