Brandwave

LifeSpan vs NordicTrack:Which is more popular?

In September 2026, NordicTrack had more branded searches than LifeSpan among spin bike brands in New Zealand. NordicTrack had about 230 branded searches, while LifeSpan had 50. NordicTrack made up 3.6% of all spin bike brand searches we track, and LifeSpan accounted for 0.77%. When we asked ChatGPT and Google AI Overviews about spin bike brands, NordicTrack appeared in three of the five answers and LifeSpan in two. NordicTrack was mentioned before LifeSpan in three out of four answers.

Among spin bike brands in New Zealand in September 2026

Who do people search for more?

NordicTrack, about 5 searches for every 1 for LifeSpan

NordicTrack 230 searchesLifeSpan 50 searches

Who does AI mention more?

NordicTrack, mentioned in 3 of 5 answers, LifeSpan in 2

NordicTrack in 3 of 5LifeSpan in 2 of 5

Who does AI recommend more?

NordicTrack, named ahead of LifeSpan in 3 of 4 answers

NordicTrack first in 3LifeSpan first in 1

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Top spin bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NordicTrack was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. LifeSpan was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. NordicTrack was listed before LifeSpan in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Elite Fitness1st
  2. NordicTrack2nd
  3. LifeSpan3rd
  4. Peloton–
  5. Technogym–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Elite Fitness5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NordicTrack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LifeSpan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peloton1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about spin bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is LifeSpan or NordicTrack more popular in search?

This chart shows how often people search Google for LifeSpan and NordicTrack by name. Each line represents a brand's share of searches for all five spin bike brands we track, month by month, from searches in New Zealand.

LifeSpan and NordicTrack among spin bike brands in New Zealand, by month

Share of searches by month for NordicTrack, LifeSpan. The figures are in the table below the chart.

View monthly share of searches table
MonthElite FitnessPelotonTechnogymNordicTrackLifeSpan
Oct 202555.7%28.7%10.6%4.8%0.13%
Nov 202561.7%23.6%11.4%3.2%0.14%
Dec 202560.4%22%11.4%6%0.17%
Jan 202655.8%25.5%10.5%8.1%0.13%
Feb 202653.9%26.5%12.7%6.7%0.15%
Mar 202653.9%25.1%12.4%8.4%0.15%
Apr 202653%25.9%12.4%8.6%0.12%
May 202653.3%24.8%13.7%8%0.24%
Jun 202657.1%22.9%10.9%9%0.13%
Jul 202657.2%23%11.3%8.3%0.13%
Aug 202658.4%22.6%13.4%5.4%0.13%
Sep 202655.6%24.3%15.8%3.6%0.77%

How has the LifeSpan and NordicTrack comparison changed over the last 12 months?

3 findings
  • NordicTrack was ahead of LifeSpan in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, LifeSpan’s share of searches among spin bike brands in New Zealand moved from 0.13% to 0.77%, and its estimated monthly branded searches moved from 10 to 50.
  • Across the 12 months ending September 2026, NordicTrack’s share of searches among spin bike brands in New Zealand moved from 4.8% to 3.6%, and its estimated monthly branded searches moved from 380 to 230.

How did search popularity change for New Zealand spin bike brands in September 2026?

2 changes

  1. In September 2026, LifeSpan gained share of searches among spin bike brands in New Zealand, from 0.13% to 0.77%.

  2. In September 2026, NordicTrack lost share of searches among spin bike brands in New Zealand, from 5.4% to 3.6%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using LifeSpan’s and NordicTrack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LifeSpan

2 branded search terms

  • lifespan fitness
  • lifespanfitness

NordicTrack

4 branded search terms

  • nordictrack
  • nordictrack 1750
  • nordictrack 2450
  • nordictrack commercial 1750

How the Brand Demand Index is measured

Other head-to-heads among spin bike brands

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