Brandwave

EVES Real Estate vs First National Real Estate:Which is more popular?

In September 2026, EVES Real Estate had more branded searches than First National Real Estate among Rotorua real estate agencies in New Zealand. EVES Real Estate had about 740 branded searches, while First National Real Estate had 100. EVES Real Estate made up 19.4% of all Rotorua real estate agency searches we track, and First National Real Estate accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about Rotorua real estate agencies, EVES Real Estate appeared in all three answers and First National Real Estate in one. EVES Real Estate was mentioned before First National Real Estate in every answer.

Among Rotorua real estate agencies in New Zealand in September 2026

Who do people search for more?

EVES Real Estate, about 7 searches for every 1 for First National Real Estate

EVES Real Estate 740 searchesFirst National Real Estate 100 searches

Who does AI mention more?

EVES Real Estate, mentioned in every answer we collected

EVES Real Estate in 3 of 3First National Real Estate in 1 of 3

Who does AI recommend more?

EVES Real Estate, named ahead of First National Real Estate in every answer

EVES Real Estate first in 3First National Real Estate never first

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Top Rotorua real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, EVES Real Estate appeared in all three answers. First National Real Estate was mentioned in one out of three: in one of the three ChatGPT answers. EVES Real Estate was listed before First National Real Estate in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ray White1st
  2. Tremains Rotorua2nd
  3. EVES Real Estate3rd
  4. Harcourts4th
  5. iSellProperty5th
  6. First National Real Estate6th
  7. Arizto–
  8. KEY Real Estate–
  9. LJ Hooker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is EVES Real Estate or First National Real Estate more popular in search?

This chart shows how often people search Google for EVES Real Estate and First National Real Estate by name. Each line represents a brand's share of searches for all nine Rotorua real estate agencies we track, month by month, from searches in New Zealand.

EVES Real Estate and First National Real Estate among Rotorua real estate agencies in New Zealand, by month

Share of searches by month for EVES Real Estate, First National Real Estate. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteEVES Real EstateHarcourtsAriztoTremains RotoruaFirst National Real EstateKEY Real EstateLJ HookeriSellProperty
Oct 202542%14.3%15.7%12%10.9%3%0.45%1.4%0.23%
Nov 202542.2%13.5%15.8%12.4%11%2.8%0.69%1.4%0.23%
Dec 202541.3%15.1%16%13%9.6%2.4%0.6%1.8%0.3%
Jan 202634.2%24.2%15.1%9.5%11.2%3.7%0.7%1.2%0.23%
Feb 202637.6%17%15.9%12%13.4%2.3%0.68%0.91%0.23%
Mar 202639.6%19.2%16%9.3%11.9%2.4%0.61%0.81%0.2%
Apr 202637.6%19.2%18.3%9.2%11.3%2.8%0.47%0.94%0.23%
May 202636.6%20.7%15.7%11.6%11.4%2.4%0.48%0.95%0.24%
Jun 202638.2%21.8%15.6%10.9%9.7%2%0.5%0.99%0.25%
Jul 202639.1%21.4%16%11.5%7.9%2.5%0.49%0.98%0.25%
Aug 202637.5%21.1%14.8%12.6%9.4%2.4%0.48%1.5%0.24%
Sep 202643.6%19.4%14.4%9.2%8.4%2.6%1%1%0.26%

How has the EVES Real Estate and First National Real Estate comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua real estate agencies in September 2026?

2 changes

  1. In September 2026, EVES Real Estate lost share of searches among Rotorua real estate agencies in New Zealand, from 21.1% to 19.4%.

  2. Estimated monthly branded searches for First National Real Estate in New Zealand fell 23.1% over 12 measured months, from 130 to 100 in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using EVES Real Estate’s and First National Real Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EVES Real Estate

6 branded search terms

  • eves
  • eves property management
  • eves real estate
  • eves rentals
  • eves rotorua
  • eves tauranga

First National Real Estate

2 branded search terms

  • first national real estate
  • first national rotorua

How the Brand Demand Index is measured

Other head-to-heads among Rotorua real estate agencies

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