Brandwave

Queenstown eateries in New Zealand:Which brands are most popular in search?

In August 2026, Fergburger was the most searched among queenstown eateries in New Zealand, with an estimated 85.9K branded searches and 60.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Fergburger60.3%
  2. Botswana Butchery22%
  3. Blue Kanu7.5%
  4. Devil Burger4.3%
  5. Rātā2.8%
  6. Cow Pizza1.7%
  7. The Bunker1.4%

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Share of SearchLeaderboard

Compare the Queenstown burger joints, restaurants and eateries visitors line up for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among queenstown eateries in New Zealand, by month

Share of Search by month for Fergburger, Botswana Butchery, Blue Kanu, Devil Burger, Rātā. The figures are in the table below the chart.

View monthly share of search table
MonthFergburgerBotswana ButcheryBlue KanuDevil BurgerRātāCow PizzaThe Bunker
Oct 202566.7%17%8.7%4%1.7%1.1%0.86%
Nov 202566.6%16.6%8.6%4.8%1.7%0.89%0.7%
Dec 202571.3%14.5%7.5%4.2%1.2%0.79%0.49%
Jan 202668.7%14.3%8.8%4.9%1.7%0.91%0.75%
Feb 202669.7%15.2%7.7%4.2%1.8%0.79%0.6%
Mar 202666.4%17.1%8.7%3.9%2.1%1.1%0.71%
Apr 202667.3%16.4%8.6%3.9%2%1.1%0.68%
May 202666.9%17.2%7.3%4%2.1%1.1%1.4%
Jun 202663.1%15.8%8%3.8%6.3%1.8%1.2%
Jul 202663.3%18.3%7.9%3.7%3.5%2.1%1.2%
Aug 202660.3%22%7.5%4.3%2.8%1.7%1.4%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Fergburger

    60.3%

    held 1st · 85.9K estimated branded searches · -2.3% vs prior month · -3.1 points

  2. 2.Botswana Butchery

    22%

    held 2nd · 31.3K estimated branded searches · +23.6% vs prior month · +3.7 points

  3. 3.Blue Kanu

    7.5%

    held 3rd · 10.7K estimated branded searches · -1.6% vs prior month · -0.3 points

  4. 4.Devil Burger

    4.3%

    held 4th · 6.2K estimated branded searches · +19.2% vs prior month · +0.6 points

  5. 5.Rātā

    2.8%

    held 5th · 4K estimated branded searches · -17.1% vs prior month · -0.7 points

  6. 6.Cow Pizza

    1.7%

    held 6th · 2.5K estimated branded searches · -17.2% vs prior month · -0.4 points

  7. 7.The Bunker

    1.4%

    held 7th · 2K estimated branded searches · +19.4% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among queenstown eateries in New Zealand?

In August 2026, Fergburger was the most searched among queenstown eateries in New Zealand, with an estimated 85.9K branded searches and 60.3% estimated Share of Search within this set. Botswana Butchery is in 2nd place, 38.3 percentage points behind at 22% Share of Search.

New Zealand queenstown eateries, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Fergburger66.7% → 60.3%71.3%Dec 202560.3%Aug 20261st
Botswana Butchery17% → 22%22%Aug 202614.3%Jan 20262nd
Blue Kanu8.7% → 7.5%8.8%Jan 20267.3%May 20263rd
Devil Burger4% → 4.3%4.9%Jan 20263.7%Jul 20264th
Rātā1.7% → 2.8%6.3%Jun 20261.2%Dec 20255th
Cow Pizza1.1% → 1.7%2.1%Jul 20260.79%Dec 20256th
The Bunker0.86% → 1.4%1.4%Aug 20260.49%Dec 20257th

Each finding as a sentence

  • Across the 11 months ending August 2026, Fergburger’s estimated Share of Search among queenstown eateries in New Zealand decreased from 66.7% to 60.3%.
  • Across the 11 months ending August 2026, Botswana Butchery’s estimated Share of Search among queenstown eateries in New Zealand increased from 17% to 22%.
  • Across the 11 months ending August 2026, Blue Kanu’s estimated Share of Search among queenstown eateries in New Zealand decreased from 8.7% to 7.5%.
  • Across the 11 months ending August 2026, Rātā’s estimated Share of Search among queenstown eateries in New Zealand increased from 1.7% to 2.8%.
  • Across the 11 months ending August 2026, Cow Pizza’s estimated Share of Search among queenstown eateries in New Zealand increased from 1.1% to 1.7%.
  • Across the 11 months ending August 2026, The Bunker’s estimated Share of Search among queenstown eateries in New Zealand increased from 0.86% to 1.4%.
  • Across the 11 months ending August 2026, Fergburger’s estimated Share of Search among queenstown eateries in New Zealand peaked at 71.3% in December 2025 and was lowest at 60.3% in August 2026.
  • Across the 11 months ending August 2026, Botswana Butchery’s estimated Share of Search among queenstown eateries in New Zealand peaked at 22% in August 2026 and was lowest at 14.3% in January 2026.
  • Across the 11 months ending August 2026, Blue Kanu’s estimated Share of Search among queenstown eateries in New Zealand peaked at 8.8% in January 2026 and was lowest at 7.3% in May 2026.
  • Across the 11 months ending August 2026, Devil Burger’s estimated Share of Search among queenstown eateries in New Zealand peaked at 4.9% in January 2026 and was lowest at 3.7% in July 2026.
  • Across the 11 months ending August 2026, Rātā’s estimated Share of Search among queenstown eateries in New Zealand peaked at 6.3% in June 2026 and was lowest at 1.2% in December 2025.
  • Across the 11 months ending August 2026, Cow Pizza’s estimated Share of Search among queenstown eateries in New Zealand peaked at 2.1% in July 2026 and was lowest at 0.79% in December 2025.
  • Across the 11 months ending August 2026, Devil Burger held steady: its estimated Share of Search among queenstown eateries in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand queenstown eateries in August 2026?

  1. In August 2026, Botswana Butchery gained estimated Share of Search among queenstown eateries in New Zealand, from 18.3% to 22%.

  2. In August 2026, Devil Burger gained estimated Share of Search among queenstown eateries in New Zealand, from 3.7% to 4.3%.

  3. In August 2026, Fergburger lost estimated Share of Search among queenstown eateries in New Zealand, from 63.3% to 60.3%.

  4. In August 2026, Rātā lost estimated Share of Search among queenstown eateries in New Zealand, from 3.5% to 2.8%.

  5. Estimated monthly branded searches for The Bunker in New Zealand rose 84.1% over 11 measured months, from 1.1K to 2K in August 2026.

  6. Estimated monthly branded searches for Cow Pizza in New Zealand rose 82.8% over 11 measured months, from 1.3K to 2.5K in August 2026.

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