Blue Kanu vs Devil Burger:Which is more popular by branded search in New Zealand?
In August 2026, Blue Kanu had more branded searches than Devil Burger among queenstown eateries in New Zealand. Blue Kanu was estimated to have 10.7K branded searches compared to Devil Burger’s 6.2K, and held a 7.5% Share of Search versus Devil Burger’s 4.3%.
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Which is more popular in search, Blue Kanu or Devil Burger?
Compare the Queenstown burger joints, restaurants and eateries visitors line up for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Blue Kanu, Devil Burger. The figures are in the table below the chart.
View monthly share of search table
| Month | Fergburger | Botswana Butchery | Blue Kanu | Devil Burger | Rātā | Cow Pizza | The Bunker |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 17% | 8.7% | 4% | 1.7% | 1.1% | 0.86% |
| Nov 2025 | 66.6% | 16.6% | 8.6% | 4.8% | 1.7% | 0.89% | 0.7% |
| Dec 2025 | 71.3% | 14.5% | 7.5% | 4.2% | 1.2% | 0.79% | 0.49% |
| Jan 2026 | 68.7% | 14.3% | 8.8% | 4.9% | 1.7% | 0.91% | 0.75% |
| Feb 2026 | 69.7% | 15.2% | 7.7% | 4.2% | 1.8% | 0.79% | 0.6% |
| Mar 2026 | 66.4% | 17.1% | 8.7% | 3.9% | 2.1% | 1.1% | 0.71% |
| Apr 2026 | 67.3% | 16.4% | 8.6% | 3.9% | 2% | 1.1% | 0.68% |
| May 2026 | 66.9% | 17.2% | 7.3% | 4% | 2.1% | 1.1% | 1.4% |
| Jun 2026 | 63.1% | 15.8% | 8% | 3.8% | 6.3% | 1.8% | 1.2% |
| Jul 2026 | 63.3% | 18.3% | 7.9% | 3.7% | 3.5% | 2.1% | 1.2% |
| Aug 2026 | 60.3% | 22% | 7.5% | 4.3% | 2.8% | 1.7% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Blue Kanu and Devil Burger comparison changed over the last 12 months?
3 findings
- Blue Kanu was ahead of Devil Burger in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blue Kanu’s estimated Share of Search among queenstown eateries in New Zealand moved from 8.7% to 7.5%, and its estimated monthly branded searches moved from 10.8K to 10.7K.
- Across the 11 months ending August 2026, Devil Burger’s estimated Share of Search among queenstown eateries in New Zealand moved from 4% to 4.3%, and its estimated monthly branded searches moved from 5K to 6.2K.
How did search popularity change for New Zealand queenstown eateries in August 2026?
1 change

In August 2026, Devil Burger gained estimated Share of Search among queenstown eateries in New Zealand, from 3.7% to 4.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Blue Kanu’s and Devil Burger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blue Kanu
6 branded search terms
- blue kanu
- blue kanu menu
- blue kanu nz
- blue kanu reviews
- bluekanu
- the blue kanu
Devil Burger
6 branded search terms
- devil burger
- devil burger menu
- devil burger near me
- devil burger new zealand
- devil burger nz
- devilburger

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