Brandwave

Captivate vs Spotify for Creators:Which is more popular in New Zealand?

In October 2026, Spotify for Creators had more branded searches than Captivate among podcast hosting platforms in New Zealand. Spotify for Creators had about 480 branded searches, while Captivate had 50. Spotify for Creators made up 38.7% of all podcast hosting platform searches we track, and Captivate accounted for 4%. When we asked ChatGPT and Google AI Overviews about podcast hosting platforms, Spotify for Creators appeared in all five answers and Captivate in four. Spotify for Creators was mentioned before Captivate in every answer.

Among podcast hosting platforms in New Zealand in October 2026

Who do people search for more?

Spotify for Creators, about 10 searches for every 1 for Captivate

Spotify for Creators 480 searchesCaptivate 50 searches

Who does AI mention more?

Spotify for Creators, mentioned in every answer we collected

Spotify for Creators in 5 of 5Captivate in 4 of 5

Who does AI recommend more?

Spotify for Creators, named ahead of Captivate in every answer

Spotify for Creators first in 5Captivate never first

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Top podcast hosting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spotify for Creators appeared in all five answers. Captivate was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Spotify for Creators was listed before Captivate in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Spotify for Creators1st
  2. Buzzsprout2nd
  3. Transistor3rd
  4. Captivate4th
  5. RSS.com5th
  6. Podbean6th
  7. Libsyn7th
  8. Acast–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Spotify for Creators5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Buzzsprout5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Transistor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Captivate4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RSS.com3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Podbean2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Libsyn1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Acast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about podcast hosting platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Captivate or Spotify for Creators more popular in search?

This chart shows how often people search Google for Captivate and Spotify for Creators by name. Each line represents a brand's share of searches for all eight podcast hosting platforms we track, month by month, from searches in New Zealand.

Captivate and Spotify for Creators among podcast hosting platforms in New Zealand, by month

Share of searches by month for Spotify for Creators, Captivate. The figures are in the table below the chart.

View monthly share of searches table
MonthSpotify for CreatorsBuzzsproutPodbeanAcastCaptivateLibsynRSS.comTransistor
Nov 202531.5%22.8%24.2%14.1%1.3%4.7%0.67%0.67%
Dec 202541.3%15.7%21.5%12.4%2.5%5%0.83%0.83%
Jan 202642%17.6%19.1%14.5%2.3%3.1%0.76%0.76%
Feb 202640.4%17.6%22.1%12.5%1.5%4.4%0.74%0.74%
Mar 202637.2%23.4%19.1%14.4%2.7%2.1%0.53%0.53%
Apr 202633.3%27.6%19.9%12.2%3.8%1.9%0.64%0.64%
May 202639.1%24.7%18.4%10.9%2.9%2.9%0.57%0.57%
Jun 202638.8%26.9%15.6%10.6%3.8%3.1%0.63%0.63%
Jul 202648.3%20.1%16.1%8.7%3.4%2%0.67%0.67%
Aug 202644.7%23%15.5%10.6%3.1%1.9%0.62%0.62%
Sep 202639.9%24.6%17.4%11.6%3.6%1.4%0.72%0.72%
Oct 202638.7%27.4%15.3%9.7%4%3.2%0.81%0.81%

How has branded search for Captivate and Spotify for Creators changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand podcast hosting platforms in October 2026?

2 changes

  1. In October 2026, Spotify for Creators lost share of searches among podcast hosting platforms in New Zealand, from 39.9% to 38.7%.

  2. Estimated monthly branded searches for Captivate in New Zealand rose 150% over 12 measured months, from 20 to 50 in October 2026.

How are Captivate’s and Spotify for Creators’ branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Captivate’s and Spotify for Creators’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Captivate

3 branded search terms

  • captivate fm
  • captivate podcast
  • captivate podcast hosting

Spotify for Creators

5 branded search terms

  • spotify for creators
  • spotify for creators podcast
  • spotify for creators rss
  • spotify for podcasters
  • spotifyforcreators

How the Brand Demand Index is measured

Other head-to-heads among podcast hosting platforms

Creator with pink hair and a pink jacket

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