Brandwave

Buzzsprout vs Spotify for Creators:Which is more popular in New Zealand?

In October 2026, Spotify for Creators had more branded searches than Buzzsprout among podcast hosting platforms in New Zealand. Spotify for Creators had about 480 branded searches, while Buzzsprout had 340. Spotify for Creators made up 38.7% of all podcast hosting platform searches we track, and Buzzsprout accounted for 27.4%. When we asked ChatGPT and Google AI Overviews about podcast hosting platforms, both Buzzsprout and Spotify for Creators appeared in all five answers. Spotify for Creators was mentioned before Buzzsprout in three out of five answers.

Among podcast hosting platforms in New Zealand in October 2026

Who do people search for more?

Spotify for Creators, about 41% more searches than Buzzsprout

Spotify for Creators 480 searchesBuzzsprout 340 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Buzzsprout in 5 of 5Spotify for Creators in 5 of 5

Who does AI recommend more?

Spotify for Creators, named ahead of Buzzsprout in 3 of 5 answers

Spotify for Creators first in 3Buzzsprout first in 2

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Top podcast hosting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Buzzsprout and Spotify for Creators showed up in all five answers. Spotify for Creators was listed before Buzzsprout in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Spotify for Creators1st
  2. Buzzsprout2nd
  3. Transistor3rd
  4. Captivate4th
  5. RSS.com5th
  6. Podbean6th
  7. Libsyn7th
  8. Acast–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Spotify for Creators5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Buzzsprout5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Transistor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Captivate4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RSS.com3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Podbean2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Libsyn1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Acast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about podcast hosting platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Buzzsprout or Spotify for Creators more popular in search?

This chart shows how often people search Google for Buzzsprout and Spotify for Creators by name. Each line represents a brand's share of searches for all eight podcast hosting platforms we track, month by month, from searches in New Zealand.

Buzzsprout and Spotify for Creators among podcast hosting platforms in New Zealand, by month

Share of searches by month for Spotify for Creators, Buzzsprout. The figures are in the table below the chart.

View monthly share of searches table
MonthSpotify for CreatorsBuzzsproutPodbeanAcastCaptivateLibsynRSS.comTransistor
Nov 202531.5%22.8%24.2%14.1%1.3%4.7%0.67%0.67%
Dec 202541.3%15.7%21.5%12.4%2.5%5%0.83%0.83%
Jan 202642%17.6%19.1%14.5%2.3%3.1%0.76%0.76%
Feb 202640.4%17.6%22.1%12.5%1.5%4.4%0.74%0.74%
Mar 202637.2%23.4%19.1%14.4%2.7%2.1%0.53%0.53%
Apr 202633.3%27.6%19.9%12.2%3.8%1.9%0.64%0.64%
May 202639.1%24.7%18.4%10.9%2.9%2.9%0.57%0.57%
Jun 202638.8%26.9%15.6%10.6%3.8%3.1%0.63%0.63%
Jul 202648.3%20.1%16.1%8.7%3.4%2%0.67%0.67%
Aug 202644.7%23%15.5%10.6%3.1%1.9%0.62%0.62%
Sep 202639.9%24.6%17.4%11.6%3.6%1.4%0.72%0.72%
Oct 202638.7%27.4%15.3%9.7%4%3.2%0.81%0.81%

How has branded search for Buzzsprout and Spotify for Creators changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand podcast hosting platforms in October 2026?

2 changes

  1. In October 2026, Buzzsprout gained share of searches among podcast hosting platforms in New Zealand, from 24.6% to 27.4%.

  2. In October 2026, Spotify for Creators lost share of searches among podcast hosting platforms in New Zealand, from 39.9% to 38.7%.

How are Buzzsprout’s and Spotify for Creators’ branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Buzzsprout’s and Spotify for Creators’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Buzzsprout

3 branded search terms

  • buzzsprout
  • buzzsprout podcast
  • buzzsprout podcast hosting

Spotify for Creators

5 branded search terms

  • spotify for creators
  • spotify for creators podcast
  • spotify for creators rss
  • spotify for podcasters
  • spotifyforcreators

How the Brand Demand Index is measured

Other head-to-heads among podcast hosting platforms

Creator with pink hair and a pink jacket

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