Brandwave

Acast vs Buzzsprout:Which is more popular in New Zealand?

In October 2026, Buzzsprout had more branded searches than Acast among podcast hosting platforms in New Zealand. Buzzsprout had about 340 branded searches, while Acast had 120. Buzzsprout made up 27.4% of all podcast hosting platform searches we track, and Acast accounted for 9.7%. When we asked ChatGPT and Google AI Overviews about podcast hosting platforms, Buzzsprout appeared in all five answers and Acast in none.

Among podcast hosting platforms in New Zealand in October 2026

Who do people search for more?

Buzzsprout, about 3 searches for every 1 for Acast

Buzzsprout 340 searchesAcast 120 searches

Who does AI mention more?

Buzzsprout, mentioned in every answer we collected

Buzzsprout in 5 of 5Acast in 0 of 5

Who does AI recommend more?

Buzzsprout, the only one of the two named

Buzzsprout first in 5Acast never named

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Top podcast hosting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Buzzsprout appeared in all five answers. Acast did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Spotify for Creators1st
  2. Buzzsprout2nd
  3. Transistor3rd
  4. Captivate4th
  5. RSS.com5th
  6. Podbean6th
  7. Libsyn7th
  8. Acast–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Spotify for Creators5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Buzzsprout5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Transistor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Captivate4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RSS.com3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Podbean2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Libsyn1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Acast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about podcast hosting platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Acast or Buzzsprout more popular in search?

This chart shows how often people search Google for Acast and Buzzsprout by name. Each line represents a brand's share of searches for all eight podcast hosting platforms we track, month by month, from searches in New Zealand.

Acast and Buzzsprout among podcast hosting platforms in New Zealand, by month

Share of searches by month for Buzzsprout, Acast. The figures are in the table below the chart.

View monthly share of searches table
MonthSpotify for CreatorsBuzzsproutPodbeanAcastCaptivateLibsynRSS.comTransistor
Nov 202531.5%22.8%24.2%14.1%1.3%4.7%0.67%0.67%
Dec 202541.3%15.7%21.5%12.4%2.5%5%0.83%0.83%
Jan 202642%17.6%19.1%14.5%2.3%3.1%0.76%0.76%
Feb 202640.4%17.6%22.1%12.5%1.5%4.4%0.74%0.74%
Mar 202637.2%23.4%19.1%14.4%2.7%2.1%0.53%0.53%
Apr 202633.3%27.6%19.9%12.2%3.8%1.9%0.64%0.64%
May 202639.1%24.7%18.4%10.9%2.9%2.9%0.57%0.57%
Jun 202638.8%26.9%15.6%10.6%3.8%3.1%0.63%0.63%
Jul 202648.3%20.1%16.1%8.7%3.4%2%0.67%0.67%
Aug 202644.7%23%15.5%10.6%3.1%1.9%0.62%0.62%
Sep 202639.9%24.6%17.4%11.6%3.6%1.4%0.72%0.72%
Oct 202638.7%27.4%15.3%9.7%4%3.2%0.81%0.81%

How has branded search for Acast and Buzzsprout changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand podcast hosting platforms in October 2026?

2 changes

  1. In October 2026, Buzzsprout gained share of searches among podcast hosting platforms in New Zealand, from 24.6% to 27.4%.

  2. In October 2026, Acast lost share of searches among podcast hosting platforms in New Zealand, from 11.6% to 9.7%.

How are Acast’s and Buzzsprout’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Acast’s and Buzzsprout’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Acast

3 branded search terms

  • acast
  • acast podcast
  • acast podcast hosting

Buzzsprout

3 branded search terms

  • buzzsprout
  • buzzsprout podcast
  • buzzsprout podcast hosting

How the Brand Demand Index is measured

Other head-to-heads among podcast hosting platforms

Creator with pink hair and a pink jacket

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