Buzzsprout vs Captivate:Which is more popular in New Zealand?
In October 2026, Buzzsprout had more branded searches than Captivate among podcast hosting platforms in New Zealand. Buzzsprout had about 340 branded searches, while Captivate had 50. Buzzsprout made up 27.4% of all podcast hosting platform searches we track, and Captivate accounted for 4%. When we asked ChatGPT and Google AI Overviews about podcast hosting platforms, Buzzsprout appeared in all five answers and Captivate in four. Buzzsprout was mentioned before Captivate in every answer.
Who do people search for more?
Buzzsprout, about 7 searches for every 1 for Captivate
Who does AI mention more?
Buzzsprout, mentioned in every answer we collected
Who does AI recommend more?
Buzzsprout, named ahead of Captivate in every answer
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Top podcast hosting platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Buzzsprout appeared in all five answers. Captivate was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Buzzsprout was listed before Captivate in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Spotify for Creators1st- Buzzsprout2nd
Transistor3rd
Captivate4th
RSS.com5th
Podbean6th
Libsyn7th
Acast–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Spotify for Creators5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Buzzsprout5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Transistor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Captivate4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- RSS.com3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Podbean2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Libsyn1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Acast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about podcast hosting platforms
5 answers
Asked ChatGPT
“Which podcast hosting platform should I use in New Zealand?”
Asked ChatGPT
“What are the best podcast hosting platforms in New Zealand?”
Asked ChatGPT
“What's the best podcast hosting platform in New Zealand for publishing a podcast?”
Searched Google, AI Overview
“best podcast hosting”
Searched Google, AI Overview
“podcast hosting platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Buzzsprout or Captivate more popular in search?
This chart shows how often people search Google for Buzzsprout and Captivate by name. Each line represents a brand's share of searches for all eight podcast hosting platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Buzzsprout, Captivate. The figures are in the table below the chart.
View monthly share of searches table
| Month | Spotify for Creators | Buzzsprout | Podbean | Acast | Captivate | Libsyn | RSS.com | Transistor |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 31.5% | 22.8% | 24.2% | 14.1% | 1.3% | 4.7% | 0.67% | 0.67% |
| Dec 2025 | 41.3% | 15.7% | 21.5% | 12.4% | 2.5% | 5% | 0.83% | 0.83% |
| Jan 2026 | 42% | 17.6% | 19.1% | 14.5% | 2.3% | 3.1% | 0.76% | 0.76% |
| Feb 2026 | 40.4% | 17.6% | 22.1% | 12.5% | 1.5% | 4.4% | 0.74% | 0.74% |
| Mar 2026 | 37.2% | 23.4% | 19.1% | 14.4% | 2.7% | 2.1% | 0.53% | 0.53% |
| Apr 2026 | 33.3% | 27.6% | 19.9% | 12.2% | 3.8% | 1.9% | 0.64% | 0.64% |
| May 2026 | 39.1% | 24.7% | 18.4% | 10.9% | 2.9% | 2.9% | 0.57% | 0.57% |
| Jun 2026 | 38.8% | 26.9% | 15.6% | 10.6% | 3.8% | 3.1% | 0.63% | 0.63% |
| Jul 2026 | 48.3% | 20.1% | 16.1% | 8.7% | 3.4% | 2% | 0.67% | 0.67% |
| Aug 2026 | 44.7% | 23% | 15.5% | 10.6% | 3.1% | 1.9% | 0.62% | 0.62% |
| Sep 2026 | 39.9% | 24.6% | 17.4% | 11.6% | 3.6% | 1.4% | 0.72% | 0.72% |
| Oct 2026 | 38.7% | 27.4% | 15.3% | 9.7% | 4% | 3.2% | 0.81% | 0.81% |
How has branded search for Buzzsprout and Captivate changed in New Zealand over the last 12 months?
3 findings
- Buzzsprout was ahead of Captivate in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Buzzsprout’s share of searches among podcast hosting platforms in New Zealand moved from 22.8% to 27.4%, and its estimated monthly branded searches held steady at 340.
- Across the 12 months ending October 2026, Captivate’s share of searches among podcast hosting platforms in New Zealand moved from 1.3% to 4%, and its estimated monthly branded searches moved from 20 to 50.
How did search popularity change for New Zealand podcast hosting platforms in October 2026?
2 changes
In October 2026, Buzzsprout gained share of searches among podcast hosting platforms in New Zealand, from 24.6% to 27.4%.
Estimated monthly branded searches for Captivate in New Zealand rose 150% over 12 measured months, from 20 to 50 in October 2026.
How are Buzzsprout’s and Captivate’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Buzzsprout’s and Captivate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Buzzsprout
3 branded search terms
- buzzsprout
- buzzsprout podcast
- buzzsprout podcast hosting
Captivate
3 branded search terms
- captivate fm
- captivate podcast
- captivate podcast hosting
Other head-to-heads among podcast hosting platforms
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