Brandwave

How popular isBuzzsprout?

In October 2026, people searched for Buzzsprout by name about 340 times in New Zealand, about the same as the previous year. These searches made up 27.4% of all New Zealand podcast hosting platform searches, placing Buzzsprout second out of eight platforms. When we asked both ChatGPT and Google AI Overviews about podcast hosting platforms, Buzzsprout appeared in all answers and was the second most recommended of the eight.

Search and AI answers in October 2026

Buzzsprout is the second most searched of 8 competitors and the second most recommended in the AI answers we collected.

  1. Spotify for CreatorsShare of searches 38.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. BuzzsproutShare of searches 27.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. PodbeanShare of searches 15.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. AcastShare of searches 9.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. CaptivateShare of searches 4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top podcast hosting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Buzzsprout appeared in all five answers. Buzzsprout is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Spotify for Creators1st
  2. Buzzsprout2nd
  3. Transistor3rd
  4. Captivate4th
  5. RSS.com5th
  6. Podbean6th
  7. Libsyn7th
  8. Acast–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Spotify for Creators5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Buzzsprout5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Transistor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Captivate4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RSS.com3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Podbean2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Libsyn1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Acast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about podcast hosting platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Buzzsprout compared with other New Zealand podcast hosting platforms?

Buzzsprout against podcast hosting platforms in New Zealand, by month

Share of searches by month for Spotify for Creators, Buzzsprout, Podbean, Acast, Captivate, Libsyn. The figures are in the table below the chart.

View monthly share of searches table
MonthSpotify for CreatorsBuzzsproutPodbeanAcastCaptivateLibsynRSS.comTransistor
Nov 202531.5%22.8%24.2%14.1%1.3%4.7%0.67%0.67%
Dec 202541.3%15.7%21.5%12.4%2.5%5%0.83%0.83%
Jan 202642%17.6%19.1%14.5%2.3%3.1%0.76%0.76%
Feb 202640.4%17.6%22.1%12.5%1.5%4.4%0.74%0.74%
Mar 202637.2%23.4%19.1%14.4%2.7%2.1%0.53%0.53%
Apr 202633.3%27.6%19.9%12.2%3.8%1.9%0.64%0.64%
May 202639.1%24.7%18.4%10.9%2.9%2.9%0.57%0.57%
Jun 202638.8%26.9%15.6%10.6%3.8%3.1%0.63%0.63%
Jul 202648.3%20.1%16.1%8.7%3.4%2%0.67%0.67%
Aug 202644.7%23%15.5%10.6%3.1%1.9%0.62%0.62%
Sep 202639.9%24.6%17.4%11.6%3.6%1.4%0.72%0.72%
Oct 202638.7%27.4%15.3%9.7%4%3.2%0.81%0.81%

  1. 1.Spotify for Creators

    38.7%

    Held 1st. 480 estimated branded searches, -12.7% vs prior month. Share -1.1 points.

  2. 2.Buzzsprout

    27.4%

    Held 2nd. 340 estimated branded searches, 0% vs prior month. Share +2.8 points.

  3. 3.Podbean

    15.3%

    Held 3rd. 190 estimated branded searches, -20.8% vs prior month. Share -2.1 points.

  4. 4.Acast

    9.7%

    Held 4th. 120 estimated branded searches, -25% vs prior month. Share -1.9 points.

  5. 5.Captivate

    4%

    Held 5th. 50 estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Libsyn

    3.2%

    Held 6th. 40 estimated branded searches, +100% vs prior month. Share +1.8 points.

  7. 7.RSS.com

    0.81%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Transistor

    0.81%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Buzzsprout and its closest rivals

Every comparison with Buzzsprout

7 comparisons

How has branded search demand for Buzzsprout changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Buzzsprout in New Zealand held steady at 340.
  • Across the 12 months ending October 2026, Buzzsprout’s share of searches among podcast hosting platforms in New Zealand increased from 22.8% to 27.4%.
  • Across the 12 months ending October 2026, Buzzsprout’s share of searches among podcast hosting platforms in New Zealand peaked at 27.6% in April 2026 and was lowest at 15.7% in December 2025.
  • Across the 12 months ending October 2026, Buzzsprout rose from 3rd to 2nd among podcast hosting platforms in New Zealand.

How did search popularity change for New Zealand podcast hosting platforms in October 2026?

6 changes

  1. In October 2026, Buzzsprout gained share of searches among podcast hosting platforms in New Zealand, from 24.6% to 27.4%.

  2. In October 2026, Libsyn gained share of searches among podcast hosting platforms in New Zealand, from 1.4% to 3.2%.

  3. In October 2026, Podbean lost share of searches among podcast hosting platforms in New Zealand, from 17.4% to 15.3%.

  4. In October 2026, Acast lost share of searches among podcast hosting platforms in New Zealand, from 11.6% to 9.7%.

  5. In October 2026, Spotify for Creators lost share of searches among podcast hosting platforms in New Zealand, from 39.9% to 38.7%.

  6. Estimated monthly branded searches for Captivate in New Zealand rose 150% over 12 measured months, from 20 to 50 in October 2026.

How are Buzzsprout’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Buzzsprout’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • buzzsprout
  • buzzsprout podcast
  • buzzsprout podcast hosting

Do you work for Buzzsprout? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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