Brandwave

Buzzsprout vs RSS.com:Which is more popular in New Zealand?

In October 2026, Buzzsprout had more branded searches than RSS.com among podcast hosting platforms in New Zealand. Buzzsprout had about 340 branded searches, while RSS.com had 10. Buzzsprout made up 27.4% of all podcast hosting platform searches we track, and RSS.com accounted for 0.81%. When we asked ChatGPT and Google AI Overviews about podcast hosting platforms, Buzzsprout appeared in all five answers and RSS.com in three. Buzzsprout was mentioned before RSS.com in four out of five answers.

Among podcast hosting platforms in New Zealand in October 2026

Who do people search for more?

Buzzsprout, about 34 searches for every 1 for RSS.com

Buzzsprout 340 searchesRSS.com 10 searches

Who does AI mention more?

Buzzsprout, mentioned in every answer we collected

Buzzsprout in 5 of 5RSS.com in 3 of 5

Who does AI recommend more?

Buzzsprout, named ahead of RSS.com in 4 of 5 answers

Buzzsprout first in 4RSS.com first in 1

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Top podcast hosting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Buzzsprout appeared in all five answers. RSS.com was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Buzzsprout was listed before RSS.com in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Spotify for Creators1st
  2. Buzzsprout2nd
  3. Transistor3rd
  4. Captivate4th
  5. RSS.com5th
  6. Podbean6th
  7. Libsyn7th
  8. Acast–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Spotify for Creators5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Buzzsprout5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Transistor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Captivate4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RSS.com3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Podbean2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Libsyn1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Acast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about podcast hosting platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Buzzsprout or RSS.com more popular in search?

This chart shows how often people search Google for Buzzsprout and RSS.com by name. Each line represents a brand's share of searches for all eight podcast hosting platforms we track, month by month, from searches in New Zealand.

Buzzsprout and RSS.com among podcast hosting platforms in New Zealand, by month

Share of searches by month for Buzzsprout, RSS.com. The figures are in the table below the chart.

View monthly share of searches table
MonthSpotify for CreatorsBuzzsproutPodbeanAcastCaptivateLibsynRSS.comTransistor
Nov 202531.5%22.8%24.2%14.1%1.3%4.7%0.67%0.67%
Dec 202541.3%15.7%21.5%12.4%2.5%5%0.83%0.83%
Jan 202642%17.6%19.1%14.5%2.3%3.1%0.76%0.76%
Feb 202640.4%17.6%22.1%12.5%1.5%4.4%0.74%0.74%
Mar 202637.2%23.4%19.1%14.4%2.7%2.1%0.53%0.53%
Apr 202633.3%27.6%19.9%12.2%3.8%1.9%0.64%0.64%
May 202639.1%24.7%18.4%10.9%2.9%2.9%0.57%0.57%
Jun 202638.8%26.9%15.6%10.6%3.8%3.1%0.63%0.63%
Jul 202648.3%20.1%16.1%8.7%3.4%2%0.67%0.67%
Aug 202644.7%23%15.5%10.6%3.1%1.9%0.62%0.62%
Sep 202639.9%24.6%17.4%11.6%3.6%1.4%0.72%0.72%
Oct 202638.7%27.4%15.3%9.7%4%3.2%0.81%0.81%

How has branded search for Buzzsprout and RSS.com changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand podcast hosting platforms in October 2026?

1 change
  1. In October 2026, Buzzsprout gained share of searches among podcast hosting platforms in New Zealand, from 24.6% to 27.4%.

How are Buzzsprout’s and RSS.com’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Buzzsprout’s and RSS.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Buzzsprout

3 branded search terms

  • buzzsprout
  • buzzsprout podcast
  • buzzsprout podcast hosting

RSS.com

1 branded search term

  • rss.com

How the Brand Demand Index is measured

Other head-to-heads among podcast hosting platforms

Creator with pink hair and a pink jacket

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