Brandwave

Podcast hosting platforms in New Zealand:Which brands are most popular in search?

In August 2026, Spotify for Creators was the most searched among podcast hosting platforms in New Zealand, with an estimated 740 branded searches and 45.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Spotify for Creators45.4%
  2. Buzzsprout22.7%
  3. Podbean16%
  4. Acast10.4%
  5. Captivate3.1%
  6. Libsyn2.5%

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Share of SearchLeaderboard

Compare the podcast hosting platforms New Zealand creators and brands publish shows on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among podcast hosting platforms in New Zealand, by month

Share of Search by month for Spotify for Creators, Buzzsprout, Podbean, Acast, Captivate, Libsyn. The figures are in the table below the chart.

View monthly share of search table
MonthSpotify for CreatorsBuzzsproutPodbeanAcastCaptivateLibsyn
Oct 202539.7%21.8%21.2%12.2%1.9%3.2%
Nov 202532.7%22.7%24.7%14%1.3%4.7%
Dec 202542.3%16.3%22%12.2%2.4%4.9%
Jan 202642.5%17.2%19.4%14.9%2.2%3.7%
Feb 202642.1%17.1%22.9%12.1%1.4%4.3%
Mar 202638.3%22.8%19.7%14.5%2.6%2.1%
Apr 202634%26.5%19.8%14.2%3.7%1.9%
May 202640%24.4%18.3%11.1%2.8%3.3%
Jun 202640.1%26.3%16.2%10.2%3.6%3.6%
Jul 202649%20.3%17%8.5%3.3%2%
Aug 202645.4%22.7%16%10.4%3.1%2.5%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Spotify for Creators

    45.4%

    held 1st · 740 estimated branded searches · -1.3% vs prior month · -3.6 points

  2. 2.Buzzsprout

    22.7%

    held 2nd · 370 estimated branded searches · +19.4% vs prior month · +2.4 points

  3. 3.Podbean

    16%

    held 3rd · 260 estimated branded searches · 0% vs prior month · -1 points

  4. 4.Acast

    10.4%

    held 4th · 170 estimated branded searches · +30.8% vs prior month · +1.9 points

  5. 5.Captivate

    3.1%

    held 5th · 50 estimated branded searches · 0% vs prior month · -0.2 points

  6. 6.Libsyn

    2.5%

    held 6th · 40 estimated branded searches · +33.3% vs prior month · +0.5 points

Compare search popularity between leading brands

Which brand is most popular in search among podcast hosting platforms in New Zealand?

In August 2026, Spotify for Creators was the most searched among podcast hosting platforms in New Zealand, with an estimated 740 branded searches and 45.4% estimated Share of Search within this set. Buzzsprout is in 2nd place, 22.7 percentage points behind at 22.7% Share of Search.

New Zealand podcast hosting platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Spotify for Creators39.7% → 45.4%49%Jul 202632.7%Nov 20251st
Buzzsprout21.8% → 22.7%26.5%Apr 202616.3%Dec 20252nd
Podbean21.2% → 16%24.7%Nov 202516%Aug 20263rd
Acast12.2% → 10.4%14.9%Jan 20268.5%Jul 20264th
Captivate1.9% → 3.1%3.7%Apr 20261.3%Nov 20256th → 5th
Libsyn3.2% → 2.5%4.9%Dec 20251.9%Apr 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Spotify for Creators’ estimated Share of Search among podcast hosting platforms in New Zealand increased from 39.7% to 45.4%.
  • Across the 11 months ending August 2026, Buzzsprout’s estimated Share of Search among podcast hosting platforms in New Zealand increased from 21.8% to 22.7%.
  • Across the 11 months ending August 2026, Podbean’s estimated Share of Search among podcast hosting platforms in New Zealand decreased from 21.2% to 16%.
  • Across the 11 months ending August 2026, Acast’s estimated Share of Search among podcast hosting platforms in New Zealand decreased from 12.2% to 10.4%.
  • Across the 11 months ending August 2026, Captivate’s estimated Share of Search among podcast hosting platforms in New Zealand increased from 1.9% to 3.1%.
  • Across the 11 months ending August 2026, Libsyn’s estimated Share of Search among podcast hosting platforms in New Zealand decreased from 3.2% to 2.5%.
  • Across the 11 months ending August 2026, Spotify for Creators’ estimated Share of Search among podcast hosting platforms in New Zealand peaked at 49% in July 2026 and was lowest at 32.7% in November 2025.
  • Across the 11 months ending August 2026, Buzzsprout’s estimated Share of Search among podcast hosting platforms in New Zealand peaked at 26.5% in April 2026 and was lowest at 16.3% in December 2025.
  • Across the 11 months ending August 2026, Podbean’s estimated Share of Search among podcast hosting platforms in New Zealand peaked at 24.7% in November 2025 and was lowest at 16% in August 2026.
  • Across the 11 months ending August 2026, Acast’s estimated Share of Search among podcast hosting platforms in New Zealand peaked at 14.9% in January 2026 and was lowest at 8.5% in July 2026.
  • Across the 11 months ending August 2026, Captivate’s estimated Share of Search among podcast hosting platforms in New Zealand peaked at 3.7% in April 2026 and was lowest at 1.3% in November 2025.
  • Across the 11 months ending August 2026, Libsyn’s estimated Share of Search among podcast hosting platforms in New Zealand peaked at 4.9% in December 2025 and was lowest at 1.9% in April 2026.
  • Across the 11 months ending August 2026, Captivate rose from 6th to 5th among podcast hosting platforms in New Zealand.
  • Across the 11 months ending August 2026, Libsyn fell from 5th to 6th among podcast hosting platforms in New Zealand.

How did search popularity change for New Zealand podcast hosting platforms in August 2026?

  1. In August 2026, Buzzsprout gained estimated Share of Search among podcast hosting platforms in New Zealand, from 20.3% to 22.7%.

  2. In August 2026, Acast gained estimated Share of Search among podcast hosting platforms in New Zealand, from 8.5% to 10.4%.

  3. In August 2026, Spotify for Creators lost estimated Share of Search among podcast hosting platforms in New Zealand, from 49% to 45.4%.

  4. In August 2026, Podbean lost estimated Share of Search among podcast hosting platforms in New Zealand, from 17% to 16%.

  5. Estimated monthly branded searches for Captivate in New Zealand rose 66.7% over 11 measured months, from 30 to 50 in August 2026.

  6. Estimated monthly branded searches for Libsyn in New Zealand fell 20% over 11 measured months, from 50 to 40 in August 2026.

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