Captivate vs Spotify for Creators:Which is more popular by branded search in New Zealand?
In August 2026, Spotify for Creators had more branded searches than Captivate among podcast hosting platforms in New Zealand. Spotify for Creators was estimated to have 740 branded searches compared to Captivate’s 50, and held a 45.4% Share of Search versus Captivate’s 3.1%.
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Which is more popular in search, Captivate or Spotify for Creators?
Compare the podcast hosting platforms New Zealand creators and brands publish shows on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Spotify for Creators, Captivate. The figures are in the table below the chart.
View monthly share of search table
| Month | Spotify for Creators | Buzzsprout | Podbean | Acast | Captivate | Libsyn |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.7% | 21.8% | 21.2% | 12.2% | 1.9% | 3.2% |
| Nov 2025 | 32.7% | 22.7% | 24.7% | 14% | 1.3% | 4.7% |
| Dec 2025 | 42.3% | 16.3% | 22% | 12.2% | 2.4% | 4.9% |
| Jan 2026 | 42.5% | 17.2% | 19.4% | 14.9% | 2.2% | 3.7% |
| Feb 2026 | 42.1% | 17.1% | 22.9% | 12.1% | 1.4% | 4.3% |
| Mar 2026 | 38.3% | 22.8% | 19.7% | 14.5% | 2.6% | 2.1% |
| Apr 2026 | 34% | 26.5% | 19.8% | 14.2% | 3.7% | 1.9% |
| May 2026 | 40% | 24.4% | 18.3% | 11.1% | 2.8% | 3.3% |
| Jun 2026 | 40.1% | 26.3% | 16.2% | 10.2% | 3.6% | 3.6% |
| Jul 2026 | 49% | 20.3% | 17% | 8.5% | 3.3% | 2% |
| Aug 2026 | 45.4% | 22.7% | 16% | 10.4% | 3.1% | 2.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Captivate and Spotify for Creators comparison changed over the last 12 months?
3 findings
- Spotify for Creators was ahead of Captivate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Captivate’s estimated Share of Search among podcast hosting platforms in New Zealand moved from 1.9% to 3.1%, and its estimated monthly branded searches moved from 30 to 50.
- Across the 11 months ending August 2026, Spotify for Creators’ estimated Share of Search among podcast hosting platforms in New Zealand moved from 39.7% to 45.4%, and its estimated monthly branded searches moved from 620 to 740.
How did search popularity change for New Zealand podcast hosting platforms in August 2026?
2 changes
In August 2026, Spotify for Creators lost estimated Share of Search among podcast hosting platforms in New Zealand, from 49% to 45.4%.
Estimated monthly branded searches for Captivate in New Zealand rose 66.7% over 11 measured months, from 30 to 50 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Captivate’s and Spotify for Creators’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Captivate
3 branded search terms
- captivate fm
- captivate podcast
- captivate podcast hosting
Spotify for Creators
7 branded search terms
- creators spotify com
- spotify for creators
- spotify for creators podcast
- spotify for creators podcast hosting
- spotify for creators rss
- spotify for podcasters
- spotifyforcreators
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.