Brandwave

How popular isSpotify for Creators in search?

In August 2026, there were an estimated 740 branded searches for Spotify for Creators in New Zealand which is up 19.4% over the last 11 months. Spotify for Creators holds 45.4% estimated Share of Search among New Zealand podcast hosting platforms and is ranked 1st of 6 competitors for search popularity.

Share of Search, August 2026
  1. Spotify for Creators45.4%
  2. Buzzsprout22.7%
  3. Podbean16%
  4. Acast10.4%
  5. Captivate3.1%
  6. Libsyn2.5%

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Which podcast hosting platforms compete with Spotify for Creators?

Spotify for Creators against podcast hosting platforms in New Zealand, by month

Share of Search by month for Spotify for Creators, Buzzsprout, Podbean, Acast, Captivate, Libsyn. The figures are in the table below the chart.

View monthly share of search table
MonthSpotify for CreatorsBuzzsproutPodbeanAcastCaptivateLibsyn
Oct 202539.7%21.8%21.2%12.2%1.9%3.2%
Nov 202532.7%22.7%24.7%14%1.3%4.7%
Dec 202542.3%16.3%22%12.2%2.4%4.9%
Jan 202642.5%17.2%19.4%14.9%2.2%3.7%
Feb 202642.1%17.1%22.9%12.1%1.4%4.3%
Mar 202638.3%22.8%19.7%14.5%2.6%2.1%
Apr 202634%26.5%19.8%14.2%3.7%1.9%
May 202640%24.4%18.3%11.1%2.8%3.3%
Jun 202640.1%26.3%16.2%10.2%3.6%3.6%
Jul 202649%20.3%17%8.5%3.3%2%
Aug 202645.4%22.7%16%10.4%3.1%2.5%
Sep 2026——————
  1. held 1st · 740 estimated branded searches · -1.3% vs prior month · -3.6 points

  2. 2.Buzzsprout

    22.7%

    held 2nd · 370 estimated branded searches · +19.4% vs prior month · +2.4 points

  3. 3.Podbean

    16%

    held 3rd · 260 estimated branded searches · 0% vs prior month · -1 points

  4. 4.Acast

    10.4%

    held 4th · 170 estimated branded searches · +30.8% vs prior month · +1.9 points

  5. 5.Captivate

    3.1%

    held 5th · 50 estimated branded searches · 0% vs prior month · -0.2 points

  6. 6.Libsyn

    2.5%

    held 6th · 40 estimated branded searches · +33.3% vs prior month · +0.5 points

Compare search popularity between Spotify for Creators and its closest rivals

How has branded search demand for Spotify for Creators changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Spotify for Creators in New Zealand rose from 620 to 740.
  • Across the 11 months ending August 2026, Spotify for Creators’ estimated Share of Search among podcast hosting platforms in New Zealand increased from 39.7% to 45.4%.
  • Across the 11 months ending August 2026, Spotify for Creators’ estimated Share of Search among podcast hosting platforms in New Zealand peaked at 49% in July 2026 and was lowest at 32.7% in November 2025.

How did search popularity change for New Zealand podcast hosting platforms in August 2026?

  1. In August 2026, Buzzsprout gained estimated Share of Search among podcast hosting platforms in New Zealand, from 20.3% to 22.7%.

  2. In August 2026, Acast gained estimated Share of Search among podcast hosting platforms in New Zealand, from 8.5% to 10.4%.

  3. In August 2026, Spotify for Creators lost estimated Share of Search among podcast hosting platforms in New Zealand, from 49% to 45.4%.

  4. In August 2026, Podbean lost estimated Share of Search among podcast hosting platforms in New Zealand, from 17% to 16%.

  5. Estimated monthly branded searches for Captivate in New Zealand rose 66.7% over 11 measured months, from 30 to 50 in August 2026.

  6. Estimated monthly branded searches for Libsyn in New Zealand fell 20% over 11 measured months, from 50 to 40 in August 2026.

How is Spotify for Creators measured?

Brandwave collects information about searches that people make online using Spotify for Creators’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • creators spotify com
  • spotify for creators
  • spotify for creators podcast
  • spotify for creators podcast hosting
  • spotify for creators rss
  • spotify for podcasters
  • spotifyforcreators

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How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Spotify for Creators your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.