Buzzsprout vs Captivate:Which is more popular by branded search in New Zealand?
In August 2026, Buzzsprout had more branded searches than Captivate among podcast hosting platforms in New Zealand. Buzzsprout was estimated to have 370 branded searches compared to Captivate’s 50, and held a 22.7% Share of Search versus Captivate’s 3.1%.
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Which is more popular in search, Buzzsprout or Captivate?
Compare the podcast hosting platforms New Zealand creators and brands publish shows on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Buzzsprout, Captivate. The figures are in the table below the chart.
View monthly share of search table
| Month | Spotify for Creators | Buzzsprout | Podbean | Acast | Captivate | Libsyn |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.7% | 21.8% | 21.2% | 12.2% | 1.9% | 3.2% |
| Nov 2025 | 32.7% | 22.7% | 24.7% | 14% | 1.3% | 4.7% |
| Dec 2025 | 42.3% | 16.3% | 22% | 12.2% | 2.4% | 4.9% |
| Jan 2026 | 42.5% | 17.2% | 19.4% | 14.9% | 2.2% | 3.7% |
| Feb 2026 | 42.1% | 17.1% | 22.9% | 12.1% | 1.4% | 4.3% |
| Mar 2026 | 38.3% | 22.8% | 19.7% | 14.5% | 2.6% | 2.1% |
| Apr 2026 | 34% | 26.5% | 19.8% | 14.2% | 3.7% | 1.9% |
| May 2026 | 40% | 24.4% | 18.3% | 11.1% | 2.8% | 3.3% |
| Jun 2026 | 40.1% | 26.3% | 16.2% | 10.2% | 3.6% | 3.6% |
| Jul 2026 | 49% | 20.3% | 17% | 8.5% | 3.3% | 2% |
| Aug 2026 | 45.4% | 22.7% | 16% | 10.4% | 3.1% | 2.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Buzzsprout and Captivate comparison changed over the last 12 months?
3 findings
- Buzzsprout was ahead of Captivate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Buzzsprout’s estimated Share of Search among podcast hosting platforms in New Zealand moved from 21.8% to 22.7%, and its estimated monthly branded searches moved from 340 to 370.
- Across the 11 months ending August 2026, Captivate’s estimated Share of Search among podcast hosting platforms in New Zealand moved from 1.9% to 3.1%, and its estimated monthly branded searches moved from 30 to 50.
How did search popularity change for New Zealand podcast hosting platforms in August 2026?
2 changes
In August 2026, Buzzsprout gained estimated Share of Search among podcast hosting platforms in New Zealand, from 20.3% to 22.7%.
Estimated monthly branded searches for Captivate in New Zealand rose 66.7% over 11 measured months, from 30 to 50 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Buzzsprout’s and Captivate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Buzzsprout
4 branded search terms
- buzzsprout
- buzzsprout com
- buzzsprout podcast
- buzzsprout podcast hosting
Captivate
3 branded search terms
- captivate fm
- captivate podcast
- captivate podcast hosting
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.