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Plus-size fashion retailers in New Zealand:Which brands are most popular in search?

In August 2026, City Chic was the most searched among plus-size fashion retailers in New Zealand, with an estimated 36.4K branded searches and 59.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. City Chic59.4%
  2. Taking Shape36.8%
  3. EziBuy2.9%
  4. Yours Clothing0.91%

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Share of SearchLeaderboard

Compare the plus-size fashion stores New Zealand women shop. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among plus-size fashion retailers in New Zealand, by month

Share of Search by month for City Chic, Taking Shape, EziBuy. The figures are in the table below the chart.

View monthly share of search table
MonthCity ChicTaking ShapeEziBuyYours Clothing
Oct 202555.8%37.7%5.5%1.1%
Nov 202555.9%37.8%5.4%0.87%
Dec 202553.3%41.3%4.7%0.73%
Jan 202657.9%36.6%4.8%0.79%
Feb 202653.8%41.3%3.8%1%
Mar 202655.5%39.1%4.3%1.1%
Apr 202655.5%39.1%4.4%0.98%
May 202654.1%41.2%3.7%0.94%
Jun 202654.3%41.7%3%0.94%
Jul 202658.9%37%3.3%0.86%
Aug 202659.4%36.8%2.9%0.91%
Sep 2026————

This month’s ranking, August 2026

  1. 1.City Chic

    59.4%

    held 1st · 36.4K estimated branded searches · +0.28% vs prior month · +0.4 points

  2. 2.Taking Shape

    36.8%

    held 2nd · 22.6K estimated branded searches · -0.83% vs prior month · -0.1 points

  3. 3.EziBuy

    2.9%

    held 3rd · 1.8K estimated branded searches · -11.4% vs prior month · -0.4 points

  4. 4.Yours Clothing

    0.91%

    held 4th · 560 estimated branded searches · +5.7% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among plus-size fashion retailers in New Zealand?

In August 2026, City Chic was the most searched among plus-size fashion retailers in New Zealand, with an estimated 36.4K branded searches and 59.4% estimated Share of Search within this set. Taking Shape is in 2nd place, 22.5 percentage points behind at 36.8% Share of Search.

New Zealand plus-size fashion retailers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
City Chic55.8% → 59.4%59.4%Aug 202653.3%Dec 20251st
Taking Shape37.7% → 36.8%41.7%Jun 202636.6%Jan 20262nd
EziBuy5.5% → 2.9%5.5%Oct 20252.9%Aug 20263rd
Yours Clothing1.1% → 0.91%1.1%Mar 20260.73%Dec 20254th

Each finding as a sentence

  • Across the 11 months ending August 2026, City Chic’s estimated Share of Search among plus-size fashion retailers in New Zealand increased from 55.8% to 59.4%.
  • Across the 11 months ending August 2026, Taking Shape’s estimated Share of Search among plus-size fashion retailers in New Zealand decreased from 37.7% to 36.8%.
  • Across the 11 months ending August 2026, EziBuy’s estimated Share of Search among plus-size fashion retailers in New Zealand decreased from 5.5% to 2.9%.
  • Across the 11 months ending August 2026, City Chic’s estimated Share of Search among plus-size fashion retailers in New Zealand peaked at 59.4% in August 2026 and was lowest at 53.3% in December 2025.
  • Across the 11 months ending August 2026, Taking Shape’s estimated Share of Search among plus-size fashion retailers in New Zealand peaked at 41.7% in June 2026 and was lowest at 36.6% in January 2026.
  • Across the 11 months ending August 2026, Yours Clothing held steady: its estimated Share of Search among plus-size fashion retailers in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand plus-size fashion retailers in August 2026?

  1. City Chic’s estimated Share of Search among plus-size fashion retailers in New Zealand has gained ground for 3 months in a row, from 54.1% to 59.4% in August 2026.

  2. Estimated monthly branded searches for EziBuy in New Zealand fell 50.6% over 11 measured months, from 3.6K to 1.8K in August 2026.

  3. Estimated monthly branded searches for Yours Clothing in New Zealand fell 18.8% over 11 measured months, from 690 to 560 in August 2026.

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