EziBuy vs Taking Shape:Which is more popular by branded search in New Zealand?

Name: EziBuy vs Taking Shape: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Taking Shape had more branded searches than EziBuy among plus-size fashion retailers in New Zealand. Taking Shape was estimated to have 22.6K branded searches compared to EziBuy’s 1.8K, and held a 36.8% Share of Search versus EziBuy’s 2.9%.

Share of Search among plus-size fashion retailers in New Zealand in August 2026Which is more popular in search, EziBuy or Taking Shape?

Follow EziBuy vs Taking Shape and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, EziBuy or Taking Shape?

Compare the plus-size fashion stores New Zealand women shop. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

EziBuy and Taking Shape among plus-size fashion retailers in New Zealand, by month

Month	City Chic	Taking Shape	EziBuy	Yours Clothing
Oct 2025	55.8%	37.7%	5.5%	1.1%
Nov 2025	55.9%	37.8%	5.4%	0.87%
Dec 2025	53.3%	41.3%	4.7%	0.73%
Jan 2026	57.9%	36.6%	4.8%	0.79%
Feb 2026	53.8%	41.3%	3.8%	1%
Mar 2026	55.5%	39.1%	4.3%	1.1%
Apr 2026	55.5%	39.1%	4.4%	0.98%
May 2026	54.1%	41.2%	3.7%	0.94%
Jun 2026	54.3%	41.7%	3%	0.94%
Jul 2026	58.9%	37%	3.3%	0.86%
Aug 2026	59.4%	36.8%	2.9%	0.91%
Sep 2026	—	—	—	—

How has the EziBuy and Taking Shape comparison changed over the last 12 months?

3 findings

Taking Shape was ahead of EziBuy in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, EziBuy’s estimated Share of Search among plus-size fashion retailers in New Zealand moved from 5.5% to 2.9%, and its estimated monthly branded searches moved from 3.6K to 1.8K.
Across the 11 months ending August 2026, Taking Shape’s estimated Share of Search among plus-size fashion retailers in New Zealand moved from 37.7% to 36.8%, and its estimated monthly branded searches moved from 24.8K to 22.6K.

How did search popularity change for New Zealand plus-size fashion retailers in August 2026?

1 change

Estimated monthly branded searches for EziBuy in New Zealand fell 50.6% over 11 measured months, from 3.6K to 1.8K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using EziBuy’s and Taking Shape’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.