How popular isTaking Shape in search?
In August 2026, there were an estimated 22.6K branded searches for Taking Shape in New Zealand which is down 8.8% over the last 11 months. Taking Shape holds 36.8% estimated Share of Search among New Zealand plus-size fashion retailers and is ranked 2nd of 4 competitors for search popularity.
City Chic59.4%Taking Shape36.8%
- EziBuy2.9%
Yours Clothing0.91%
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Which plus-size fashion retailers compete with Taking Shape?
Share of Search by month for City Chic, Taking Shape, EziBuy. The figures are in the table below the chart.
View monthly share of search table
| Month | City Chic | Taking Shape | EziBuy | Yours Clothing |
|---|---|---|---|---|
| Oct 2025 | 55.8% | 37.7% | 5.5% | 1.1% |
| Nov 2025 | 55.9% | 37.8% | 5.4% | 0.87% |
| Dec 2025 | 53.3% | 41.3% | 4.7% | 0.73% |
| Jan 2026 | 57.9% | 36.6% | 4.8% | 0.79% |
| Feb 2026 | 53.8% | 41.3% | 3.8% | 1% |
| Mar 2026 | 55.5% | 39.1% | 4.3% | 1.1% |
| Apr 2026 | 55.5% | 39.1% | 4.4% | 0.98% |
| May 2026 | 54.1% | 41.2% | 3.7% | 0.94% |
| Jun 2026 | 54.3% | 41.7% | 3% | 0.94% |
| Jul 2026 | 58.9% | 37% | 3.3% | 0.86% |
| Aug 2026 | 59.4% | 36.8% | 2.9% | 0.91% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.4% | 36.4K | +0.28% | +0.4 points | |
| 2, held 2nd | 36.8% | 22.6K | -0.83% | -0.1 points | |
| 3, held 3rd | 2.9% | 1.8K | -11.4% | -0.4 points | |
| 4, held 4th | 0.91% | 560 | +5.7% | +0.1 points |
59.4%
held 1st · 36.4K estimated branded searches · +0.28% vs prior month · +0.4 points
36.8%
held 2nd · 22.6K estimated branded searches · -0.83% vs prior month · -0.1 points
3.EziBuy
2.9%
held 3rd · 1.8K estimated branded searches · -11.4% vs prior month · -0.4 points
0.91%
held 4th · 560 estimated branded searches · +5.7% vs prior month · +0.1 points
Compare search popularity between Taking Shape and its closest rivals
How has branded search demand for Taking Shape changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Taking Shape in New Zealand fell from 24.8K to 22.6K.
- Across the 11 months ending August 2026, Taking Shape’s estimated Share of Search among plus-size fashion retailers in New Zealand decreased from 37.7% to 36.8%.
- Across the 11 months ending August 2026, Taking Shape’s estimated Share of Search among plus-size fashion retailers in New Zealand peaked at 41.7% in June 2026 and was lowest at 36.6% in January 2026.
How did search popularity change for New Zealand plus-size fashion retailers in August 2026?
3 changes
City Chic’s estimated Share of Search among plus-size fashion retailers in New Zealand has gained ground for 3 months in a row, from 54.1% to 59.4% in August 2026.
Estimated monthly branded searches for EziBuy in New Zealand fell 50.6% over 11 measured months, from 3.6K to 1.8K in August 2026.
Estimated monthly branded searches for Yours Clothing in New Zealand fell 18.8% over 11 measured months, from 690 to 560 in August 2026.
How is Taking Shape measured?
Brandwave collects information about searches that people make online using Taking Shape’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
17 branded search terms
- dresses taking shape
- taking shape
- taking shape airport
- taking shape bra
- taking shape clothing
- taking shape jeans
- taking shape near me
- taking shape northland
- taking shape nz
- taking shape online
- taking shape outlet
- taking shape plus size
- taking shape sale
- taking shape shop
- takingshape
- takingshape com
- takingshape nz
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Is Taking Shape your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.