City Chic vs Taking Shape:Which is more popular by branded search in New Zealand?
In August 2026, City Chic had more branded searches than Taking Shape among plus-size fashion retailers in New Zealand. City Chic was estimated to have 36.4K branded searches compared to Taking Shape’s 22.6K, and held a 59.4% Share of Search versus Taking Shape’s 36.8%.
Follow City Chic vs Taking Shape and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, City Chic or Taking Shape?
Compare the plus-size fashion stores New Zealand women shop. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for City Chic, Taking Shape. The figures are in the table below the chart.
View monthly share of search table
| Month | City Chic | Taking Shape | EziBuy | Yours Clothing |
|---|---|---|---|---|
| Oct 2025 | 55.8% | 37.7% | 5.5% | 1.1% |
| Nov 2025 | 55.9% | 37.8% | 5.4% | 0.87% |
| Dec 2025 | 53.3% | 41.3% | 4.7% | 0.73% |
| Jan 2026 | 57.9% | 36.6% | 4.8% | 0.79% |
| Feb 2026 | 53.8% | 41.3% | 3.8% | 1% |
| Mar 2026 | 55.5% | 39.1% | 4.3% | 1.1% |
| Apr 2026 | 55.5% | 39.1% | 4.4% | 0.98% |
| May 2026 | 54.1% | 41.2% | 3.7% | 0.94% |
| Jun 2026 | 54.3% | 41.7% | 3% | 0.94% |
| Jul 2026 | 58.9% | 37% | 3.3% | 0.86% |
| Aug 2026 | 59.4% | 36.8% | 2.9% | 0.91% |
| Sep 2026 | — | — | — | — |
How has the City Chic and Taking Shape comparison changed over the last 12 months?
3 findings
- City Chic was ahead of Taking Shape in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, City Chic’s estimated Share of Search among plus-size fashion retailers in New Zealand moved from 55.8% to 59.4%, and its estimated monthly branded searches moved from 36.6K to 36.4K.
- Across the 11 months ending August 2026, Taking Shape’s estimated Share of Search among plus-size fashion retailers in New Zealand moved from 37.7% to 36.8%, and its estimated monthly branded searches moved from 24.8K to 22.6K.
How did search popularity change for New Zealand plus-size fashion retailers in August 2026?
1 change
City Chic’s estimated Share of Search among plus-size fashion retailers in New Zealand has gained ground for 3 months in a row, from 54.1% to 59.4% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using City Chic’s and Taking Shape’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
City Chic
22 branded search terms
- city chic
- city chic black dress
- city chic curve
- city chic dresses
- city chic jeans
- city chic locations
- city chic near me
- city chic nz
- city chic online
- city chic outlet
- city chic plus size
- city chic sale
- city chic shoes
- city chic sizes
- city chic sylvia park
- city chic tops
- city chic voucher
- citychic
- citychic co nz
- citychic nz
- citychic plus size
- shop city chic
Taking Shape
17 branded search terms
- dresses taking shape
- taking shape
- taking shape airport
- taking shape bra
- taking shape clothing
- taking shape jeans
- taking shape near me
- taking shape northland
- taking shape nz
- taking shape online
- taking shape outlet
- taking shape plus size
- taking shape sale
- taking shape shop
- takingshape
- takingshape com
- takingshape nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.