How popular isCity Chic in search?
In August 2026, there were an estimated 36.4K branded searches for City Chic in New Zealand which held steady over the last 11 months. City Chic holds 59.4% estimated Share of Search among New Zealand plus-size fashion retailers and is ranked 1st of 4 competitors for search popularity.
City Chic59.4%Taking Shape36.8%
- EziBuy2.9%
Yours Clothing0.91%
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Which plus-size fashion retailers compete with City Chic?
Share of Search by month for City Chic, Taking Shape, EziBuy. The figures are in the table below the chart.
View monthly share of search table
| Month | City Chic | Taking Shape | EziBuy | Yours Clothing |
|---|---|---|---|---|
| Oct 2025 | 55.8% | 37.7% | 5.5% | 1.1% |
| Nov 2025 | 55.9% | 37.8% | 5.4% | 0.87% |
| Dec 2025 | 53.3% | 41.3% | 4.7% | 0.73% |
| Jan 2026 | 57.9% | 36.6% | 4.8% | 0.79% |
| Feb 2026 | 53.8% | 41.3% | 3.8% | 1% |
| Mar 2026 | 55.5% | 39.1% | 4.3% | 1.1% |
| Apr 2026 | 55.5% | 39.1% | 4.4% | 0.98% |
| May 2026 | 54.1% | 41.2% | 3.7% | 0.94% |
| Jun 2026 | 54.3% | 41.7% | 3% | 0.94% |
| Jul 2026 | 58.9% | 37% | 3.3% | 0.86% |
| Aug 2026 | 59.4% | 36.8% | 2.9% | 0.91% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.4% | 36.4K | +0.28% | +0.4 points | |
| 2, held 2nd | 36.8% | 22.6K | -0.83% | -0.1 points | |
| 3, held 3rd | 2.9% | 1.8K | -11.4% | -0.4 points | |
| 4, held 4th | 0.91% | 560 | +5.7% | +0.1 points |
59.4%
held 1st · 36.4K estimated branded searches · +0.28% vs prior month · +0.4 points
36.8%
held 2nd · 22.6K estimated branded searches · -0.83% vs prior month · -0.1 points
3.EziBuy
2.9%
held 3rd · 1.8K estimated branded searches · -11.4% vs prior month · -0.4 points
0.91%
held 4th · 560 estimated branded searches · +5.7% vs prior month · +0.1 points
Compare search popularity between City Chic and its closest rivals
How has branded search demand for City Chic changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for City Chic in New Zealand held steady, from 36.6K to 36.4K.
- Across the 11 months ending August 2026, City Chic’s estimated Share of Search among plus-size fashion retailers in New Zealand increased from 55.8% to 59.4%.
- Across the 11 months ending August 2026, City Chic’s estimated Share of Search among plus-size fashion retailers in New Zealand peaked at 59.4% in August 2026 and was lowest at 53.3% in December 2025.
How did search popularity change for New Zealand plus-size fashion retailers in August 2026?
3 changes
City Chic’s estimated Share of Search among plus-size fashion retailers in New Zealand has gained ground for 3 months in a row, from 54.1% to 59.4% in August 2026.
Estimated monthly branded searches for EziBuy in New Zealand fell 50.6% over 11 measured months, from 3.6K to 1.8K in August 2026.
Estimated monthly branded searches for Yours Clothing in New Zealand fell 18.8% over 11 measured months, from 690 to 560 in August 2026.
How is City Chic measured?
Brandwave collects information about searches that people make online using City Chic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
22 branded search terms
- city chic
- city chic black dress
- city chic curve
- city chic dresses
- city chic jeans
- city chic locations
- city chic near me
- city chic nz
- city chic online
- city chic outlet
- city chic plus size
- city chic sale
- city chic shoes
- city chic sizes
- city chic sylvia park
- city chic tops
- city chic voucher
- citychic
- citychic co nz
- citychic nz
- citychic plus size
- shop city chic
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Is City Chic your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.