City Chic vs Yours Clothing:Which is more popular by branded search in New Zealand?
In August 2026, City Chic had more branded searches than Yours Clothing among plus-size fashion retailers in New Zealand. City Chic was estimated to have 36.4K branded searches compared to Yours Clothing’s 560, and held a 59.4% Share of Search versus Yours Clothing’s 0.91%.
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Which is more popular in search, City Chic or Yours Clothing?
Compare the plus-size fashion stores New Zealand women shop. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for City Chic, Yours Clothing. The figures are in the table below the chart.
View monthly share of search table
| Month | City Chic | Taking Shape | EziBuy | Yours Clothing |
|---|---|---|---|---|
| Oct 2025 | 55.8% | 37.7% | 5.5% | 1.1% |
| Nov 2025 | 55.9% | 37.8% | 5.4% | 0.87% |
| Dec 2025 | 53.3% | 41.3% | 4.7% | 0.73% |
| Jan 2026 | 57.9% | 36.6% | 4.8% | 0.79% |
| Feb 2026 | 53.8% | 41.3% | 3.8% | 1% |
| Mar 2026 | 55.5% | 39.1% | 4.3% | 1.1% |
| Apr 2026 | 55.5% | 39.1% | 4.4% | 0.98% |
| May 2026 | 54.1% | 41.2% | 3.7% | 0.94% |
| Jun 2026 | 54.3% | 41.7% | 3% | 0.94% |
| Jul 2026 | 58.9% | 37% | 3.3% | 0.86% |
| Aug 2026 | 59.4% | 36.8% | 2.9% | 0.91% |
| Sep 2026 | — | — | — | — |
How has the City Chic and Yours Clothing comparison changed over the last 12 months?
3 findings
- City Chic was ahead of Yours Clothing in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, City Chic’s estimated Share of Search among plus-size fashion retailers in New Zealand moved from 55.8% to 59.4%, and its estimated monthly branded searches moved from 36.6K to 36.4K.
- Across the 11 months ending August 2026, Yours Clothing’s estimated Share of Search among plus-size fashion retailers in New Zealand moved from 1.1% to 0.91%, and its estimated monthly branded searches moved from 690 to 560.
How did search popularity change for New Zealand plus-size fashion retailers in August 2026?
2 changes
City Chic’s estimated Share of Search among plus-size fashion retailers in New Zealand has gained ground for 3 months in a row, from 54.1% to 59.4% in August 2026.
Estimated monthly branded searches for Yours Clothing in New Zealand fell 18.8% over 11 measured months, from 690 to 560 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using City Chic’s and Yours Clothing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
City Chic
22 branded search terms
- city chic
- city chic black dress
- city chic curve
- city chic dresses
- city chic jeans
- city chic locations
- city chic near me
- city chic nz
- city chic online
- city chic outlet
- city chic plus size
- city chic sale
- city chic shoes
- city chic sizes
- city chic sylvia park
- city chic tops
- city chic voucher
- citychic
- citychic co nz
- citychic nz
- citychic plus size
- shop city chic
Yours Clothing
11 branded search terms
- yours clothing
- yours clothing aus
- yours clothing curve
- yours clothing near me
- yours clothing nz
- yours clothing online
- yours clothing plus size
- yoursclothing
- yoursclothing com
- yoursclothing nz
- yoursclothing plus size
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.