Brandwave

How popular isYours Clothing in search?

In August 2026, there were an estimated 560 branded searches for Yours Clothing in New Zealand which is down 18.8% over the last 11 months. Yours Clothing holds 0.91% estimated Share of Search among New Zealand plus-size fashion retailers and is ranked 4th of 4 competitors for search popularity.

Share of Search, August 2026
  1. City Chic59.4%
  2. Taking Shape36.8%
  3. EziBuy2.9%
  4. Yours Clothing0.91%
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Which plus-size fashion retailers compete with Yours Clothing?

Yours Clothing against plus-size fashion retailers in New Zealand, by month

Share of Search by month for City Chic, Taking Shape, EziBuy, Yours Clothing. The figures are in the table below the chart.

View monthly share of search table
MonthCity ChicTaking ShapeEziBuyYours Clothing
Oct 202555.8%37.7%5.5%1.1%
Nov 202555.9%37.8%5.4%0.87%
Dec 202553.3%41.3%4.7%0.73%
Jan 202657.9%36.6%4.8%0.79%
Feb 202653.8%41.3%3.8%1%
Mar 202655.5%39.1%4.3%1.1%
Apr 202655.5%39.1%4.4%0.98%
May 202654.1%41.2%3.7%0.94%
Jun 202654.3%41.7%3%0.94%
Jul 202658.9%37%3.3%0.86%
Aug 202659.4%36.8%2.9%0.91%
Sep 2026————
  1. 1.City Chic

    59.4%

    held 1st · 36.4K estimated branded searches · +0.28% vs prior month · +0.4 points

  2. held 2nd · 22.6K estimated branded searches · -0.83% vs prior month · -0.1 points

  3. 3.EziBuy

    2.9%

    held 3rd · 1.8K estimated branded searches · -11.4% vs prior month · -0.4 points

  4. held 4th · 560 estimated branded searches · +5.7% vs prior month · +0.1 points

Compare search popularity between Yours Clothing and its closest rivals

How has branded search demand for Yours Clothing changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Yours Clothing in New Zealand fell from 690 to 560.
  • Across the 11 months ending August 2026, Yours Clothing’s estimated Share of Search among plus-size fashion retailers in New Zealand held steady, from 1.1% to 0.91%.

How did search popularity change for New Zealand plus-size fashion retailers in August 2026?

  1. City Chic’s estimated Share of Search among plus-size fashion retailers in New Zealand has gained ground for 3 months in a row, from 54.1% to 59.4% in August 2026.

  2. Estimated monthly branded searches for EziBuy in New Zealand fell 50.6% over 11 measured months, from 3.6K to 1.8K in August 2026.

  3. Estimated monthly branded searches for Yours Clothing in New Zealand fell 18.8% over 11 measured months, from 690 to 560 in August 2026.

How is Yours Clothing measured?

Brandwave collects information about searches that people make online using Yours Clothing’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • yours clothing
  • yours clothing aus
  • yours clothing curve
  • yours clothing near me
  • yours clothing nz
  • yours clothing online
  • yours clothing plus size
  • yoursclothing
  • yoursclothing com
  • yoursclothing nz
  • yoursclothing plus size

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How the Brand Demand Index is measured

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Is Yours Clothing your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.