Taking Shape vs Yours Clothing:Which is more popular by branded search in New Zealand?
In August 2026, Taking Shape had more branded searches than Yours Clothing among plus-size fashion retailers in New Zealand. Taking Shape was estimated to have 22.6K branded searches compared to Yours Clothing’s 560, and held a 36.8% Share of Search versus Yours Clothing’s 0.91%.
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Which is more popular in search, Taking Shape or Yours Clothing?
Compare the plus-size fashion stores New Zealand women shop. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Taking Shape, Yours Clothing. The figures are in the table below the chart.
View monthly share of search table
| Month | City Chic | Taking Shape | EziBuy | Yours Clothing |
|---|---|---|---|---|
| Oct 2025 | 55.8% | 37.7% | 5.5% | 1.1% |
| Nov 2025 | 55.9% | 37.8% | 5.4% | 0.87% |
| Dec 2025 | 53.3% | 41.3% | 4.7% | 0.73% |
| Jan 2026 | 57.9% | 36.6% | 4.8% | 0.79% |
| Feb 2026 | 53.8% | 41.3% | 3.8% | 1% |
| Mar 2026 | 55.5% | 39.1% | 4.3% | 1.1% |
| Apr 2026 | 55.5% | 39.1% | 4.4% | 0.98% |
| May 2026 | 54.1% | 41.2% | 3.7% | 0.94% |
| Jun 2026 | 54.3% | 41.7% | 3% | 0.94% |
| Jul 2026 | 58.9% | 37% | 3.3% | 0.86% |
| Aug 2026 | 59.4% | 36.8% | 2.9% | 0.91% |
| Sep 2026 | — | — | — | — |
How has the Taking Shape and Yours Clothing comparison changed over the last 12 months?
3 findings
- Taking Shape was ahead of Yours Clothing in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Taking Shape’s estimated Share of Search among plus-size fashion retailers in New Zealand moved from 37.7% to 36.8%, and its estimated monthly branded searches moved from 24.8K to 22.6K.
- Across the 11 months ending August 2026, Yours Clothing’s estimated Share of Search among plus-size fashion retailers in New Zealand moved from 1.1% to 0.91%, and its estimated monthly branded searches moved from 690 to 560.
How did search popularity change for New Zealand plus-size fashion retailers in August 2026?
1 change
Estimated monthly branded searches for Yours Clothing in New Zealand fell 18.8% over 11 measured months, from 690 to 560 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Taking Shape’s and Yours Clothing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Taking Shape
17 branded search terms
- dresses taking shape
- taking shape
- taking shape airport
- taking shape bra
- taking shape clothing
- taking shape jeans
- taking shape near me
- taking shape northland
- taking shape nz
- taking shape online
- taking shape outlet
- taking shape plus size
- taking shape sale
- taking shape shop
- takingshape
- takingshape com
- takingshape nz
Yours Clothing
11 branded search terms
- yours clothing
- yours clothing aus
- yours clothing curve
- yours clothing near me
- yours clothing nz
- yours clothing online
- yours clothing plus size
- yoursclothing
- yoursclothing com
- yoursclothing nz
- yoursclothing plus size
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.