City Chic vs EziBuy:Which is more popular by branded search in New Zealand?

Name: City Chic vs EziBuy: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, City Chic had more branded searches than EziBuy among plus-size fashion retailers in New Zealand. City Chic was estimated to have 36.4K branded searches compared to EziBuy’s 1.8K, and held a 59.4% Share of Search versus EziBuy’s 2.9%.

Share of Search among plus-size fashion retailers in New Zealand in August 2026Which is more popular in search, City Chic or EziBuy?

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Which is more popular in search, City Chic or EziBuy?

Compare the plus-size fashion stores New Zealand women shop. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

City Chic and EziBuy among plus-size fashion retailers in New Zealand, by month

Month	City Chic	Taking Shape	EziBuy	Yours Clothing
Oct 2025	55.8%	37.7%	5.5%	1.1%
Nov 2025	55.9%	37.8%	5.4%	0.87%
Dec 2025	53.3%	41.3%	4.7%	0.73%
Jan 2026	57.9%	36.6%	4.8%	0.79%
Feb 2026	53.8%	41.3%	3.8%	1%
Mar 2026	55.5%	39.1%	4.3%	1.1%
Apr 2026	55.5%	39.1%	4.4%	0.98%
May 2026	54.1%	41.2%	3.7%	0.94%
Jun 2026	54.3%	41.7%	3%	0.94%
Jul 2026	58.9%	37%	3.3%	0.86%
Aug 2026	59.4%	36.8%	2.9%	0.91%
Sep 2026	—	—	—	—

How has the City Chic and EziBuy comparison changed over the last 12 months?

3 findings

City Chic was ahead of EziBuy in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, City Chic’s estimated Share of Search among plus-size fashion retailers in New Zealand moved from 55.8% to 59.4%, and its estimated monthly branded searches moved from 36.6K to 36.4K.
Across the 11 months ending August 2026, EziBuy’s estimated Share of Search among plus-size fashion retailers in New Zealand moved from 5.5% to 2.9%, and its estimated monthly branded searches moved from 3.6K to 1.8K.

How did search popularity change for New Zealand plus-size fashion retailers in August 2026?

2 changes

City Chic’s estimated Share of Search among plus-size fashion retailers in New Zealand has gained ground for 3 months in a row, from 54.1% to 59.4% in August 2026.
Estimated monthly branded searches for EziBuy in New Zealand fell 50.6% over 11 measured months, from 3.6K to 1.8K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using City Chic’s and EziBuy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.