Brandwave

PDF tools in New Zealand:Which brands are most popular in search?

In August 2026, iLovePDF was the most searched among PDF tools in New Zealand, with an estimated 23.3K branded searches and 43.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. iLovePDF43.7%
  2. Adobe Acrobat36.8%
  3. Sejda9.3%
  4. Smallpdf6%
  5. Foxit3.3%
  6. PDFescape0.86%

Follow PDF tools and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the PDF editors and converters New Zealanders use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among PDF tools in New Zealand, by month

Share of Search by month for iLovePDF, Adobe Acrobat, Sejda, Smallpdf, Foxit. The figures are in the table below the chart.

View monthly share of search table
MonthiLovePDFAdobe AcrobatSejdaSmallpdfFoxitPDFescape
Oct 202544.7%35.6%6.8%7.3%4.3%1.3%
Nov 202546.7%32.9%7.1%7.6%4.4%1.3%
Dec 202549.4%29%7.5%8.1%4.2%1.8%
Jan 202648.1%32.7%6.2%7.8%3.7%1.5%
Feb 202641.1%40.6%6.4%6.9%3.5%1.5%
Mar 202644%39.6%5.7%6.4%3.1%1.1%
Apr 202650.1%34.6%5%6.7%2.6%0.95%
May 202646.5%38.1%6.3%5.4%2.9%0.93%
Jun 202642.3%40.4%6.6%7.1%3%0.71%
Jul 202641%40.5%8.5%6.1%3.1%0.76%
Aug 202643.7%36.8%9.3%6%3.3%0.86%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.iLovePDF

    43.7%

    held 1st · 23.3K estimated branded searches · -6.6% vs prior month · +2.7 points

  2. 2.Adobe Acrobat

    36.8%

    held 2nd · 19.6K estimated branded searches · -20.4% vs prior month · -3.7 points

  3. 3.Sejda

    9.3%

    held 3rd · 5K estimated branded searches · -4.1% vs prior month · +0.8 points

  4. 4.Smallpdf

    6%

    held 4th · 3.2K estimated branded searches · -13.9% vs prior month · -0.1 points

  5. 5.Foxit

    3.3%

    held 5th · 1.8K estimated branded searches · -6.4% vs prior month · +0.2 points

  6. 6.PDFescape

    0.86%

    held 6th · 460 estimated branded searches · 0% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among PDF tools in New Zealand?

In August 2026, iLovePDF was the most searched among PDF tools in New Zealand, with an estimated 23.3K branded searches and 43.7% estimated Share of Search within this set. Adobe Acrobat is in 2nd place, 6.9 percentage points behind at 36.8% Share of Search.

New Zealand PDF tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
iLovePDF44.7% → 43.7%50.1%Apr 202641%Jul 20261st
Adobe Acrobat35.6% → 36.8%40.6%Feb 202629%Dec 20252nd
Sejda6.8% → 9.3%9.3%Aug 20265%Apr 20264th → 3rd
Smallpdf7.3% → 6%8.1%Dec 20255.4%May 20263rd → 4th
Foxit4.3% → 3.3%4.4%Nov 20252.6%Apr 20265th
PDFescape1.3% → 0.86%1.8%Dec 20250.71%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, iLovePDF’s estimated Share of Search among PDF tools in New Zealand decreased from 44.7% to 43.7%.
  • Across the 11 months ending August 2026, Adobe Acrobat’s estimated Share of Search among PDF tools in New Zealand increased from 35.6% to 36.8%.
  • Across the 11 months ending August 2026, Sejda’s estimated Share of Search among PDF tools in New Zealand increased from 6.8% to 9.3%.
  • Across the 11 months ending August 2026, Smallpdf’s estimated Share of Search among PDF tools in New Zealand decreased from 7.3% to 6%.
  • Across the 11 months ending August 2026, Foxit’s estimated Share of Search among PDF tools in New Zealand decreased from 4.3% to 3.3%.
  • Across the 11 months ending August 2026, iLovePDF’s estimated Share of Search among PDF tools in New Zealand peaked at 50.1% in April 2026 and was lowest at 41% in July 2026.
  • Across the 11 months ending August 2026, Adobe Acrobat’s estimated Share of Search among PDF tools in New Zealand peaked at 40.6% in February 2026 and was lowest at 29% in December 2025.
  • Across the 11 months ending August 2026, Sejda’s estimated Share of Search among PDF tools in New Zealand peaked at 9.3% in August 2026 and was lowest at 5% in April 2026.
  • Across the 11 months ending August 2026, Smallpdf’s estimated Share of Search among PDF tools in New Zealand peaked at 8.1% in December 2025 and was lowest at 5.4% in May 2026.
  • Across the 11 months ending August 2026, Foxit’s estimated Share of Search among PDF tools in New Zealand peaked at 4.4% in November 2025 and was lowest at 2.6% in April 2026.
  • Across the 11 months ending August 2026, PDFescape’s estimated Share of Search among PDF tools in New Zealand peaked at 1.8% in December 2025 and was lowest at 0.71% in June 2026.
  • Across the 11 months ending August 2026, Sejda rose from 4th to 3rd among PDF tools in New Zealand.
  • Across the 11 months ending August 2026, Smallpdf fell from 3rd to 4th among PDF tools in New Zealand.
  • Across the 11 months ending August 2026, PDFescape held steady: its estimated Share of Search among PDF tools in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand PDF tools in August 2026?

  1. In August 2026, iLovePDF gained estimated Share of Search among PDF tools in New Zealand, from 41% to 43.7%.

  2. In August 2026, Sejda gained estimated Share of Search among PDF tools in New Zealand, from 8.5% to 9.3%.

  3. In August 2026, Adobe Acrobat lost estimated Share of Search among PDF tools in New Zealand, from 40.5% to 36.8%.

  4. Estimated monthly branded searches for PDFescape in New Zealand fell 17.9% over 11 measured months, from 560 to 460 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record