Barenbrug vs Wrightson Seeds:Which is more popular in New Zealand?
In October 2026, Wrightson Seeds had more branded searches than Barenbrug among pasture seed suppliers in New Zealand. Wrightson Seeds had about 720 branded searches, while Barenbrug had 280. Wrightson Seeds made up 61.5% of all pasture seed supplier searches we track, and Barenbrug accounted for 23.9%. When we asked ChatGPT and Google AI Overviews about pasture seed suppliers, Wrightson Seeds appeared in four of the five answers and Barenbrug in two. Wrightson Seeds was mentioned before Barenbrug in every answer.
Who do people search for more?
Wrightson Seeds, about 3 searches for every 1 for Barenbrug
Who does AI mention more?
Wrightson Seeds, mentioned in 4 of 5 answers, Barenbrug in 2
Who does AI recommend more?
Wrightson Seeds, named ahead of Barenbrug in every answer
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Top pasture seed suppliers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wrightson Seeds was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Barenbrug was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wrightson Seeds was listed before Barenbrug in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Wrightson Seeds1st
Barenbrug2nd
Cropmark Seeds3rd
Agricom3rd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wrightson Seeds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Barenbrug2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cropmark Seeds2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Agricom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pasture seed suppliers
5 answers
Asked ChatGPT
“Which pasture seed supplier should I buy in New Zealand?”
Asked ChatGPT
“What are the best pasture seed suppliers in New Zealand?”
Asked ChatGPT
“What's the best pasture seed supplier in New Zealand for a farm?”
Searched Google, AI Overview
“grass seed nz”
Searched Google, AI Overview
“pasture seed nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Barenbrug or Wrightson Seeds more popular in search?
This chart shows how often people search Google for Barenbrug and Wrightson Seeds by name. Each line represents a brand's share of searches for all four pasture seed suppliers we track, month by month, from searches in New Zealand.
Share of searches by month for Wrightson Seeds, Barenbrug. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wrightson Seeds | Barenbrug | Cropmark Seeds | Agricom |
|---|---|---|---|---|
| Nov 2025 | 60.5% | 28.6% | 9.2% | 1.7% |
| Dec 2025 | 53.4% | 35.6% | 9.6% | 1.4% |
| Jan 2026 | 50.5% | 35.8% | 11.6% | 2.1% |
| Feb 2026 | 49% | 34.7% | 11.6% | 4.8% |
| Mar 2026 | 55.3% | 32.7% | 8.8% | 3.1% |
| Apr 2026 | 60.2% | 29.6% | 9.2% | 1% |
| May 2026 | 63.4% | 25.8% | 9.7% | 1.1% |
| Jun 2026 | 52.7% | 30.8% | 15.4% | 1.1% |
| Jul 2026 | 56.7% | 30.8% | 10.6% | 1.9% |
| Aug 2026 | 58.1% | 26.6% | 13.7% | 1.6% |
| Sep 2026 | 58.5% | 28.5% | 11.4% | 1.6% |
| Oct 2026 | 61.5% | 23.9% | 12% | 2.6% |
How has branded search for Barenbrug and Wrightson Seeds changed in New Zealand over the last 12 months?
3 findings
- Wrightson Seeds was ahead of Barenbrug in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Barenbrug’s share of searches among pasture seed suppliers in New Zealand moved from 28.6% to 23.9%, and its estimated monthly branded searches moved from 340 to 280.
- Across the 12 months ending October 2026, Wrightson Seeds’ share of searches among pasture seed suppliers in New Zealand moved from 60.5% to 61.5%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for New Zealand pasture seed suppliers in October 2026?
2 changes
In October 2026, Wrightson Seeds gained share of searches among pasture seed suppliers in New Zealand, from 58.5% to 61.5%.
In October 2026, Barenbrug lost share of searches among pasture seed suppliers in New Zealand, from 28.5% to 23.9%.
How are Barenbrug’s and Wrightson Seeds’ branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Barenbrug’s and Wrightson Seeds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Barenbrug
8 branded search terms
- barenbrug
- barenbrug fescue
- barenbrug grass
- barenbrug group
- barenbrug ryegrass
- barenbrug ryegrass seed
- barenbrug seed
- barenbrug tall fescue
Wrightson Seeds
1 branded search term
- pgg seeds
Other head-to-heads among pasture seed suppliers
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