Pasture seed suppliers in New Zealand:Which are most popular?

Name: Pasture seed suppliers in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Wrightson Seeds was the most searched pasture seed supplier in New Zealand, accounting for 61.5% of all searches among the four suppliers tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Wrightson Seeds was mentioned most often, in four of the five answers. Wrightson Seeds was recommended most often, coming first in both responses that gave a list.

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Top pasture seed suppliers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Wrightson Seeds was mentioned most often, in four of the five answers. Wrightson Seeds was recommended most often, coming first in both answers that gave a list. Barenbrug was second, and Cropmark Seeds and Agricom tied for third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Wrightson Seeds	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Barenbrug	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Cropmark Seeds	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Agricom	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5

Wrightson Seeds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Barenbrug2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cropmark Seeds2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Agricom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pasture seed suppliers

5 answers

Asked ChatGPT
“Which pasture seed supplier should I buy in New Zealand?”
1. 1Wrightson Seeds
Asked ChatGPT
“What are the best pasture seed suppliers in New Zealand?”
Asked ChatGPT
“What's the best pasture seed supplier in New Zealand for a farm?”
Searched Google, AI Overview
“grass seed nz”
Searched Google, AI Overview
“pasture seed nz”
1. 1Wrightson Seeds

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which pasture seed suppliers do people search for most?

This chart shows how often people search Google for each pasture seed supplier by name. Each line represents a brand's share of searches for all four pasture seed suppliers we track, month by month, from searches in New Zealand.

Share of searches among pasture seed suppliers in New Zealand, by month

Month	Wrightson Seeds	Barenbrug	Cropmark Seeds	Agricom
Nov 2025	60.5%	28.6%	9.2%	1.7%
Dec 2025	53.4%	35.6%	9.6%	1.4%
Jan 2026	50.5%	35.8%	11.6%	2.1%
Feb 2026	49%	34.7%	11.6%	4.8%
Mar 2026	55.3%	32.7%	8.8%	3.1%
Apr 2026	60.2%	29.6%	9.2%	1%
May 2026	63.4%	25.8%	9.7%	1.1%
Jun 2026	52.7%	30.8%	15.4%	1.1%
Jul 2026	56.7%	30.8%	10.6%	1.9%
Aug 2026	58.1%	26.6%	13.7%	1.6%
Sep 2026	58.5%	28.5%	11.4%	1.6%
Oct 2026	61.5%	23.9%	12%	2.6%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Wrightson Seeds	61.5%	720	0%	+3 points
2, held 2nd	Barenbrug	23.9%	280	-20%	-4.5 points
3, held 3rd	Cropmark Seeds	12%	140	0%	+0.6 points
4, held 4th	Agricom	2.6%	30	+50%	+0.9 points

1.Wrightson Seeds
61.5%
Held 1st. 720 estimated branded searches, 0% vs prior month. Share +3 points.
2.Barenbrug
23.9%
Held 2nd. 280 estimated branded searches, -20% vs prior month. Share -4.5 points.
3.Cropmark Seeds
12%
Held 3rd. 140 estimated branded searches, 0% vs prior month. Share +0.6 points.
4.Agricom
2.6%
Held 4th. 30 estimated branded searches, +50% vs prior month. Share +0.9 points.

Which brand is most popular in search among pasture seed suppliers in New Zealand?

4 brands

In October 2026, Wrightson Seeds was the most searched among pasture seed suppliers in New Zealand, with an estimated 720 branded searches, 61.5% of all searches for the four tracked by the Brandwave Brand Demand Index. Barenbrug is in 2nd place, 37.6 percentage points behind at 23.9%.

New Zealand pasture seed suppliers, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Wrightson Seeds	60.5% → 61.5%	63.4%May 2026	49%Feb 2026	1st
Barenbrug	28.6% → 23.9%	35.8%Jan 2026	23.9%Oct 2026	2nd
Cropmark Seeds	9.2% → 12%	15.4%Jun 2026	8.8%Mar 2026	3rd
Agricom	1.7% → 2.6%	4.8%Feb 2026	1%Apr 2026	4th

Each finding as a sentence

Across the 12 months ending October 2026, Wrightson Seeds’ share of searches among pasture seed suppliers in New Zealand increased from 60.5% to 61.5%.
Across the 12 months ending October 2026, Barenbrug’s share of searches among pasture seed suppliers in New Zealand decreased from 28.6% to 23.9%.
Across the 12 months ending October 2026, Cropmark Seeds’ share of searches among pasture seed suppliers in New Zealand increased from 9.2% to 12%.
Across the 12 months ending October 2026, Agricom’s share of searches among pasture seed suppliers in New Zealand increased from 1.7% to 2.6%.
Across the 12 months ending October 2026, Wrightson Seeds’ share of searches among pasture seed suppliers in New Zealand peaked at 63.4% in May 2026 and was lowest at 49% in February 2026.
Across the 12 months ending October 2026, Barenbrug’s share of searches among pasture seed suppliers in New Zealand peaked at 35.8% in January 2026 and was lowest at 23.9% in October 2026.
Across the 12 months ending October 2026, Cropmark Seeds’ share of searches among pasture seed suppliers in New Zealand peaked at 15.4% in June 2026 and was lowest at 8.8% in March 2026.
Across the 12 months ending October 2026, Agricom’s share of searches among pasture seed suppliers in New Zealand peaked at 4.8% in February 2026 and was lowest at 1% in April 2026.

How did search popularity change for New Zealand pasture seed suppliers in October 2026?

4 changes

In October 2026, Wrightson Seeds gained share of searches among pasture seed suppliers in New Zealand, from 58.5% to 61.5%.
In October 2026, Agricom gained share of searches among pasture seed suppliers in New Zealand, from 1.6% to 2.6%.
In October 2026, Cropmark Seeds gained share of searches among pasture seed suppliers in New Zealand, from 11.4% to 12%.
In October 2026, Barenbrug lost share of searches among pasture seed suppliers in New Zealand, from 28.5% to 23.9%.

How are branded searches counted for pasture seed suppliers?

11 search terms

Each brand's share of searches among pasture seed suppliers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.