Brandwave

How popular isWrightson Seeds?

In October 2026, people searched for Wrightson Seeds by name about 720 times in New Zealand, about the same as the previous year. These searches made up 61.5% of all New Zealand pasture seed supplier searches, placing Wrightson Seeds first out of four suppliers. When we asked both ChatGPT and Google AI Overviews about pasture seed suppliers, Wrightson Seeds appeared in four of the five answers and was the most recommended of the four.

Search and AI answers in October 2026

Wrightson Seeds is the most searched of 4 competitors and the most recommended in the AI answers we collected.

  1. Wrightson SeedsShare of searches 61.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. BarenbrugShare of searches 23.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. Cropmark SeedsShare of searches 12%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. AgricomShare of searches 2.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top pasture seed suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wrightson Seeds was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wrightson Seeds is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wrightson Seeds1st
  2. Barenbrug2nd
  3. Cropmark Seeds3rd
  4. Agricom3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wrightson Seeds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Barenbrug2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cropmark Seeds2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Agricom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pasture seed suppliers

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Wrightson Seeds compared with other New Zealand pasture seed suppliers?

Wrightson Seeds against pasture seed suppliers in New Zealand, by month

Share of searches by month for Wrightson Seeds, Barenbrug, Cropmark Seeds, Agricom. The figures are in the table below the chart.

View monthly share of searches table
MonthWrightson SeedsBarenbrugCropmark SeedsAgricom
Nov 202560.5%28.6%9.2%1.7%
Dec 202553.4%35.6%9.6%1.4%
Jan 202650.5%35.8%11.6%2.1%
Feb 202649%34.7%11.6%4.8%
Mar 202655.3%32.7%8.8%3.1%
Apr 202660.2%29.6%9.2%1%
May 202663.4%25.8%9.7%1.1%
Jun 202652.7%30.8%15.4%1.1%
Jul 202656.7%30.8%10.6%1.9%
Aug 202658.1%26.6%13.7%1.6%
Sep 202658.5%28.5%11.4%1.6%
Oct 202661.5%23.9%12%2.6%

  1. 1.Wrightson Seeds

    61.5%

    Held 1st. 720 estimated branded searches, 0% vs prior month. Share +3 points.

  2. 2.Barenbrug

    23.9%

    Held 2nd. 280 estimated branded searches, -20% vs prior month. Share -4.5 points.

  3. 3.Cropmark Seeds

    12%

    Held 3rd. 140 estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Agricom

    2.6%

    Held 4th. 30 estimated branded searches, +50% vs prior month. Share +0.9 points.

Compare popularity between Wrightson Seeds and its closest rivals

Every comparison with Wrightson Seeds

6 comparisons

How has branded search demand for Wrightson Seeds changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Wrightson Seeds in New Zealand held steady at 720.
  • Across the 12 months ending October 2026, Wrightson Seeds’ share of searches among pasture seed suppliers in New Zealand increased from 60.5% to 61.5%.
  • Across the 12 months ending October 2026, Wrightson Seeds’ share of searches among pasture seed suppliers in New Zealand peaked at 63.4% in May 2026 and was lowest at 49% in February 2026.

How did search popularity change for New Zealand pasture seed suppliers in October 2026?

4 changes

  1. In October 2026, Wrightson Seeds gained share of searches among pasture seed suppliers in New Zealand, from 58.5% to 61.5%.

  2. In October 2026, Agricom gained share of searches among pasture seed suppliers in New Zealand, from 1.6% to 2.6%.

  3. In October 2026, Cropmark Seeds gained share of searches among pasture seed suppliers in New Zealand, from 11.4% to 12%.

  4. In October 2026, Barenbrug lost share of searches among pasture seed suppliers in New Zealand, from 28.5% to 23.9%.

How are Wrightson Seeds’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Wrightson Seeds’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pgg seeds

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How the Brand Demand Index is measured

Where does Wrightson Seeds compete?

Wrightson Seeds is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Rural supply stores4th of 40.83%Show ranking
Pasture seed suppliers1st of 461.5%Shown above
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