Brandwave

Barenbrug vs Cropmark Seeds:Which is more popular in New Zealand?

In October 2026, Barenbrug had more branded searches than Cropmark Seeds among pasture seed suppliers in New Zealand. Barenbrug had about 280 branded searches, while Cropmark Seeds had 140. Barenbrug made up 23.9% of all pasture seed supplier searches we track, and Cropmark Seeds accounted for 12%. When we asked ChatGPT and Google AI Overviews about pasture seed suppliers, Barenbrug and Cropmark Seeds each appeared in two of the five answers. Barenbrug was mentioned before Cropmark Seeds in every answer.

Among pasture seed suppliers in New Zealand in October 2026

Who do people search for more?

Barenbrug, about 2 searches for every 1 for Cropmark Seeds

Barenbrug 280 searchesCropmark Seeds 140 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Barenbrug in 2 of 5Cropmark Seeds in 2 of 5

Who does AI recommend more?

Barenbrug, named ahead of Cropmark Seeds in every answer

Barenbrug first in 2Cropmark Seeds never first

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Top pasture seed suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Barenbrug and Cropmark Seeds were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Barenbrug was listed before Cropmark Seeds in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wrightson Seeds1st
  2. Barenbrug2nd
  3. Cropmark Seeds3rd
  4. Agricom3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wrightson Seeds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Barenbrug2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cropmark Seeds2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Agricom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pasture seed suppliers

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Barenbrug or Cropmark Seeds more popular in search?

This chart shows how often people search Google for Barenbrug and Cropmark Seeds by name. Each line represents a brand's share of searches for all four pasture seed suppliers we track, month by month, from searches in New Zealand.

Barenbrug and Cropmark Seeds among pasture seed suppliers in New Zealand, by month

Share of searches by month for Barenbrug, Cropmark Seeds. The figures are in the table below the chart.

View monthly share of searches table
MonthWrightson SeedsBarenbrugCropmark SeedsAgricom
Nov 202560.5%28.6%9.2%1.7%
Dec 202553.4%35.6%9.6%1.4%
Jan 202650.5%35.8%11.6%2.1%
Feb 202649%34.7%11.6%4.8%
Mar 202655.3%32.7%8.8%3.1%
Apr 202660.2%29.6%9.2%1%
May 202663.4%25.8%9.7%1.1%
Jun 202652.7%30.8%15.4%1.1%
Jul 202656.7%30.8%10.6%1.9%
Aug 202658.1%26.6%13.7%1.6%
Sep 202658.5%28.5%11.4%1.6%
Oct 202661.5%23.9%12%2.6%

How has branded search for Barenbrug and Cropmark Seeds changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand pasture seed suppliers in October 2026?

2 changes

  1. In October 2026, Cropmark Seeds gained share of searches among pasture seed suppliers in New Zealand, from 11.4% to 12%.

  2. In October 2026, Barenbrug lost share of searches among pasture seed suppliers in New Zealand, from 28.5% to 23.9%.

How are Barenbrug’s and Cropmark Seeds’ branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Barenbrug’s and Cropmark Seeds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Barenbrug

8 branded search terms

  • barenbrug
  • barenbrug fescue
  • barenbrug grass
  • barenbrug group
  • barenbrug ryegrass
  • barenbrug ryegrass seed
  • barenbrug seed
  • barenbrug tall fescue

Cropmark Seeds

1 branded search term

  • cropmark seeds

How the Brand Demand Index is measured

Other head-to-heads among pasture seed suppliers

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