Agricom vs Cropmark Seeds:Which is more popular in New Zealand?
In October 2026, Cropmark Seeds had more branded searches than Agricom among pasture seed suppliers in New Zealand. Cropmark Seeds had about 140 branded searches, while Agricom had 30. Cropmark Seeds made up 12% of all pasture seed supplier searches we track, and Agricom accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about pasture seed suppliers, Agricom and Cropmark Seeds each appeared in two of the five answers. Agricom and Cropmark Seeds were each mentioned first in one of the two answers.
Who do people search for more?
Cropmark Seeds, about 5 searches for every 1 for Agricom
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top pasture seed suppliers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Agricom and Cropmark Seeds were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Agricom and Cropmark Seeds were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Wrightson Seeds1st
Barenbrug2nd- Cropmark Seeds3rd
Agricom3rd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wrightson Seeds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Barenbrug2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cropmark Seeds2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Agricom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pasture seed suppliers
5 answers
Asked ChatGPT
“Which pasture seed supplier should I buy in New Zealand?”
Asked ChatGPT
“What are the best pasture seed suppliers in New Zealand?”
Asked ChatGPT
“What's the best pasture seed supplier in New Zealand for a farm?”
Searched Google, AI Overview
“grass seed nz”
Searched Google, AI Overview
“pasture seed nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Agricom or Cropmark Seeds more popular in search?
This chart shows how often people search Google for Agricom and Cropmark Seeds by name. Each line represents a brand's share of searches for all four pasture seed suppliers we track, month by month, from searches in New Zealand.
Share of searches by month for Cropmark Seeds, Agricom. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wrightson Seeds | Barenbrug | Cropmark Seeds | Agricom |
|---|---|---|---|---|
| Nov 2025 | 60.5% | 28.6% | 9.2% | 1.7% |
| Dec 2025 | 53.4% | 35.6% | 9.6% | 1.4% |
| Jan 2026 | 50.5% | 35.8% | 11.6% | 2.1% |
| Feb 2026 | 49% | 34.7% | 11.6% | 4.8% |
| Mar 2026 | 55.3% | 32.7% | 8.8% | 3.1% |
| Apr 2026 | 60.2% | 29.6% | 9.2% | 1% |
| May 2026 | 63.4% | 25.8% | 9.7% | 1.1% |
| Jun 2026 | 52.7% | 30.8% | 15.4% | 1.1% |
| Jul 2026 | 56.7% | 30.8% | 10.6% | 1.9% |
| Aug 2026 | 58.1% | 26.6% | 13.7% | 1.6% |
| Sep 2026 | 58.5% | 28.5% | 11.4% | 1.6% |
| Oct 2026 | 61.5% | 23.9% | 12% | 2.6% |
How has branded search for Agricom and Cropmark Seeds changed in New Zealand over the last 12 months?
3 findings
- Cropmark Seeds was ahead of Agricom in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Agricom’s share of searches among pasture seed suppliers in New Zealand moved from 1.7% to 2.6%, and its estimated monthly branded searches moved from 20 to 30.
- Across the 12 months ending October 2026, Cropmark Seeds’ share of searches among pasture seed suppliers in New Zealand moved from 9.2% to 12%, and its estimated monthly branded searches moved from 110 to 140.
How did search popularity change for New Zealand pasture seed suppliers in October 2026?
2 changes
In October 2026, Agricom gained share of searches among pasture seed suppliers in New Zealand, from 1.6% to 2.6%.
In October 2026, Cropmark Seeds gained share of searches among pasture seed suppliers in New Zealand, from 11.4% to 12%.
How are Agricom’s and Cropmark Seeds’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Agricom’s and Cropmark Seeds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Agricom
1 branded search term
- agricom seed
Cropmark Seeds
1 branded search term
- cropmark seeds
Other head-to-heads among pasture seed suppliers
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