Agricom vs Barenbrug:Which is more popular in New Zealand?
In October 2026, Barenbrug had more branded searches than Agricom among pasture seed suppliers in New Zealand. Barenbrug had about 280 branded searches, while Agricom had 30. Barenbrug made up 23.9% of all pasture seed supplier searches we track, and Agricom accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about pasture seed suppliers, Agricom and Barenbrug each appeared in two of the five answers. Barenbrug was mentioned before Agricom in every answer.
Who do people search for more?
Barenbrug, about 9 searches for every 1 for Agricom
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Barenbrug, named ahead of Agricom in every answer
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Top pasture seed suppliers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Agricom and Barenbrug were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Barenbrug was listed before Agricom in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Wrightson Seeds1st- Barenbrug2nd
Cropmark Seeds3rd
Agricom3rd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wrightson Seeds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Barenbrug2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cropmark Seeds2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Agricom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pasture seed suppliers
5 answers
Asked ChatGPT
“Which pasture seed supplier should I buy in New Zealand?”
Asked ChatGPT
“What are the best pasture seed suppliers in New Zealand?”
Asked ChatGPT
“What's the best pasture seed supplier in New Zealand for a farm?”
Searched Google, AI Overview
“grass seed nz”
Searched Google, AI Overview
“pasture seed nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Agricom or Barenbrug more popular in search?
This chart shows how often people search Google for Agricom and Barenbrug by name. Each line represents a brand's share of searches for all four pasture seed suppliers we track, month by month, from searches in New Zealand.
Share of searches by month for Barenbrug, Agricom. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wrightson Seeds | Barenbrug | Cropmark Seeds | Agricom |
|---|---|---|---|---|
| Nov 2025 | 60.5% | 28.6% | 9.2% | 1.7% |
| Dec 2025 | 53.4% | 35.6% | 9.6% | 1.4% |
| Jan 2026 | 50.5% | 35.8% | 11.6% | 2.1% |
| Feb 2026 | 49% | 34.7% | 11.6% | 4.8% |
| Mar 2026 | 55.3% | 32.7% | 8.8% | 3.1% |
| Apr 2026 | 60.2% | 29.6% | 9.2% | 1% |
| May 2026 | 63.4% | 25.8% | 9.7% | 1.1% |
| Jun 2026 | 52.7% | 30.8% | 15.4% | 1.1% |
| Jul 2026 | 56.7% | 30.8% | 10.6% | 1.9% |
| Aug 2026 | 58.1% | 26.6% | 13.7% | 1.6% |
| Sep 2026 | 58.5% | 28.5% | 11.4% | 1.6% |
| Oct 2026 | 61.5% | 23.9% | 12% | 2.6% |
How has branded search for Agricom and Barenbrug changed in New Zealand over the last 12 months?
3 findings
- Barenbrug was ahead of Agricom in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Agricom’s share of searches among pasture seed suppliers in New Zealand moved from 1.7% to 2.6%, and its estimated monthly branded searches moved from 20 to 30.
- Across the 12 months ending October 2026, Barenbrug’s share of searches among pasture seed suppliers in New Zealand moved from 28.6% to 23.9%, and its estimated monthly branded searches moved from 340 to 280.
How did search popularity change for New Zealand pasture seed suppliers in October 2026?
2 changes
In October 2026, Agricom gained share of searches among pasture seed suppliers in New Zealand, from 1.6% to 2.6%.
In October 2026, Barenbrug lost share of searches among pasture seed suppliers in New Zealand, from 28.5% to 23.9%.
How are Agricom’s and Barenbrug’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Agricom’s and Barenbrug’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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