How popular isBarenbrug?
In October 2026, people searched for Barenbrug by name about 280 times in New Zealand, a 17.6% decrease from the previous year. These searches made up 23.9% of all New Zealand pasture seed supplier searches, placing Barenbrug second out of four suppliers. When we asked both ChatGPT and Google AI Overviews about pasture seed suppliers, Barenbrug appeared in two of the five answers and was the second most recommended of the four.
Barenbrug is the second most searched of 4 competitors and the second most recommended in the AI answers we collected.
Wrightson SeedsShare of searches 61.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
BarenbrugShare of searches 23.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
Cropmark SeedsShare of searches 12%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
AgricomShare of searches 2.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top pasture seed suppliers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Barenbrug was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Barenbrug is the second most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Wrightson Seeds1st
- Barenbrug2nd
- Cropmark Seeds3rd
- Agricom3rd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wrightson Seeds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Barenbrug2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cropmark Seeds2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Agricom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pasture seed suppliers
5 answers
Asked ChatGPT
“Which pasture seed supplier should I buy in New Zealand?”
Asked ChatGPT
“What are the best pasture seed suppliers in New Zealand?”
Asked ChatGPT
“What's the best pasture seed supplier in New Zealand for a farm?”
Searched Google, AI Overview
“grass seed nz”
Searched Google, AI Overview
“pasture seed nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Barenbrug compared with other New Zealand pasture seed suppliers?
Share of searches by month for Wrightson Seeds, Barenbrug, Cropmark Seeds, Agricom. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wrightson Seeds | Barenbrug | Cropmark Seeds | Agricom |
|---|---|---|---|---|
| Nov 2025 | 60.5% | 28.6% | 9.2% | 1.7% |
| Dec 2025 | 53.4% | 35.6% | 9.6% | 1.4% |
| Jan 2026 | 50.5% | 35.8% | 11.6% | 2.1% |
| Feb 2026 | 49% | 34.7% | 11.6% | 4.8% |
| Mar 2026 | 55.3% | 32.7% | 8.8% | 3.1% |
| Apr 2026 | 60.2% | 29.6% | 9.2% | 1% |
| May 2026 | 63.4% | 25.8% | 9.7% | 1.1% |
| Jun 2026 | 52.7% | 30.8% | 15.4% | 1.1% |
| Jul 2026 | 56.7% | 30.8% | 10.6% | 1.9% |
| Aug 2026 | 58.1% | 26.6% | 13.7% | 1.6% |
| Sep 2026 | 58.5% | 28.5% | 11.4% | 1.6% |
| Oct 2026 | 61.5% | 23.9% | 12% | 2.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.5% | 720 | 0% | +3 points | |
| 2, held 2nd | 23.9% | 280 | -20% | -4.5 points | |
| 3, held 3rd | 12% | 140 | 0% | +0.6 points | |
| 4, held 4th | 2.6% | 30 | +50% | +0.9 points |
61.5%
Held 1st. 720 estimated branded searches, 0% vs prior month. Share +3 points.
23.9%
Held 2nd. 280 estimated branded searches, -20% vs prior month. Share -4.5 points.
12%
Held 3rd. 140 estimated branded searches, 0% vs prior month. Share +0.6 points.
4.
Agricom2.6%
Held 4th. 30 estimated branded searches, +50% vs prior month. Share +0.9 points.
Compare popularity between Barenbrug and its closest rivals
Every comparison with Barenbrug
3 comparisons
How has branded search demand for Barenbrug changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Barenbrug in New Zealand fell from 340 to 280.
- Across the 12 months ending October 2026, Barenbrug’s share of searches among pasture seed suppliers in New Zealand decreased from 28.6% to 23.9%.
- Across the 12 months ending October 2026, Barenbrug’s share of searches among pasture seed suppliers in New Zealand peaked at 35.8% in January 2026 and was lowest at 23.9% in October 2026.
How did search popularity change for New Zealand pasture seed suppliers in October 2026?
4 changes
In October 2026, Wrightson Seeds gained share of searches among pasture seed suppliers in New Zealand, from 58.5% to 61.5%.
In October 2026, Agricom gained share of searches among pasture seed suppliers in New Zealand, from 1.6% to 2.6%.
In October 2026, Cropmark Seeds gained share of searches among pasture seed suppliers in New Zealand, from 11.4% to 12%.
In October 2026, Barenbrug lost share of searches among pasture seed suppliers in New Zealand, from 28.5% to 23.9%.
How are Barenbrug’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Barenbrug’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- barenbrug
- barenbrug fescue
- barenbrug grass
- barenbrug group
- barenbrug ryegrass
- barenbrug ryegrass seed
- barenbrug seed
- barenbrug tall fescue
Do you work for Barenbrug? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Barenbrug your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.