Op shops in New Zealand:Which brands are most popular in search?
In August 2026, Salvation Army Family Store was the most searched among op shops in New Zealand, with an estimated 34.3K branded searches and 54.7% estimated Share of Search within this set.
Salvation Army Family Store54.7%
St Vincent de Paul18.5%
Hospice Shop14.6%
SPCA Op Shop8.9%
Red Cross Shop3.2%
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Share of SearchLeaderboard
Compare the charity op shops New Zealanders donate to and shop secondhand at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Salvation Army Family Store, St Vincent de Paul, Hospice Shop, SPCA Op Shop, Red Cross Shop. The figures are in the table below the chart.
View monthly share of search table
| Month | Salvation Army Family Store | St Vincent de Paul | Hospice Shop | SPCA Op Shop | Red Cross Shop |
|---|---|---|---|---|---|
| Oct 2025 | 54.4% | 18.1% | 15.3% | 9.1% | 3.2% |
| Nov 2025 | 53.7% | 19.6% | 14% | 9.4% | 3.3% |
| Dec 2025 | 53.8% | 17.9% | 14.2% | 10.9% | 3.1% |
| Jan 2026 | 57.6% | 16.3% | 15% | 8.2% | 2.9% |
| Feb 2026 | 56.8% | 16.8% | 14% | 9.6% | 2.9% |
| Mar 2026 | 55.5% | 18.9% | 14.4% | 8.4% | 2.8% |
| Apr 2026 | 56.9% | 16.3% | 15.1% | 8.6% | 3% |
| May 2026 | 58% | 16% | 15.3% | 7.7% | 3% |
| Jun 2026 | 55.3% | 18.7% | 13.8% | 9% | 3.3% |
| Jul 2026 | 54.3% | 18.3% | 15.2% | 8.8% | 3.3% |
| Aug 2026 | 54.7% | 18.5% | 14.6% | 8.9% | 3.2% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.7% | 34.3K | -0.2% | +0.4 points | |
| 2, held 2nd | 18.5% | 11.6K | +0.26% | +0.2 points | |
| 3, held 3rd | 14.6% | 9.2K | -5% | -0.6 points | |
| 4, held 4th | 8.9% | 5.6K | 0% | +0.1 points | |
| 5, held 5th | 3.2% | 2K | -2.4% | 0 points |
54.7%
held 1st · 34.3K estimated branded searches · -0.2% vs prior month · +0.4 points
18.5%
held 2nd · 11.6K estimated branded searches · +0.26% vs prior month · +0.2 points
14.6%
held 3rd · 9.2K estimated branded searches · -5% vs prior month · -0.6 points
8.9%
held 4th · 5.6K estimated branded searches · 0% vs prior month · +0.1 points
3.2%
held 5th · 2K estimated branded searches · -2.4% vs prior month · 0 points
Compare search popularity between leading brands
- Salvation Army Family Store vs St Vincent de Paul: compare search popularity
- Salvation Army Family Store vs Hospice Shop: compare search popularity
- Salvation Army Family Store vs SPCA Op Shop: compare search popularity
- Salvation Army Family Store vs Red Cross Shop: compare search popularity
- St Vincent de Paul vs Hospice Shop: compare search popularity
- St Vincent de Paul vs SPCA Op Shop: compare search popularity
- St Vincent de Paul vs Red Cross Shop: compare search popularity
- Hospice Shop vs SPCA Op Shop: compare search popularity
- Hospice Shop vs Red Cross Shop: compare search popularity
- SPCA Op Shop vs Red Cross Shop: compare search popularity
- Compare any of these brands
Which brand is most popular in search among op shops in New Zealand?
5 brands
In August 2026, Salvation Army Family Store was the most searched among op shops in New Zealand, with an estimated 34.3K branded searches and 54.7% estimated Share of Search within this set. St Vincent de Paul is in 2nd place, 36.1 percentage points behind at 18.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Salvation Army Family Store | 54.4% → 54.7% | 58%May 2026 | 53.7%Nov 2025 | 1st |
| St Vincent de Paul | 18.1% → 18.5% | 19.6%Nov 2025 | 16%May 2026 | 2nd |
| Hospice Shop | 15.3% → 14.6% | 15.3%May 2026 | 13.8%Jun 2026 | 3rd |
| SPCA Op Shop | 9.1% → 8.9% | 10.9%Dec 2025 | 7.7%May 2026 | 4th |
| Red Cross Shop | 3.2% | 3.3%Jul 2026 | 2.8%Mar 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Hospice Shop’s estimated Share of Search among op shops in New Zealand decreased from 15.3% to 14.6%.
- Across the 11 months ending August 2026, Salvation Army Family Store’s estimated Share of Search among op shops in New Zealand peaked at 58% in May 2026 and was lowest at 53.7% in November 2025.
- Across the 11 months ending August 2026, St Vincent de Paul’s estimated Share of Search among op shops in New Zealand peaked at 19.6% in November 2025 and was lowest at 16% in May 2026.
- Across the 11 months ending August 2026, Hospice Shop’s estimated Share of Search among op shops in New Zealand peaked at 15.3% in May 2026 and was lowest at 13.8% in June 2026.
- Across the 11 months ending August 2026, SPCA Op Shop’s estimated Share of Search among op shops in New Zealand peaked at 10.9% in December 2025 and was lowest at 7.7% in May 2026.
- Across the 11 months ending August 2026, Salvation Army Family Store, St Vincent de Paul, SPCA Op Shop and Red Cross Shop held steady: their estimated Share of Search among op shops in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand op shops in August 2026?
1 change
In August 2026, Hospice Shop lost estimated Share of Search among op shops in New Zealand, from 15.2% to 14.6%.
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