SPCA Op Shop vs St Vincent de Paul:Which is more popular by branded search in New Zealand?
In August 2026, St Vincent de Paul had more branded searches than SPCA Op Shop among op shops in New Zealand. St Vincent de Paul was estimated to have 11.6K branded searches compared to SPCA Op Shop’s 5.6K, and held an 18.5% Share of Search versus SPCA Op Shop’s 8.9%.
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Which is more popular in search, SPCA Op Shop or St Vincent de Paul?
Compare the charity op shops New Zealanders donate to and shop secondhand at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for St Vincent de Paul, SPCA Op Shop. The figures are in the table below the chart.
View monthly share of search table
| Month | Salvation Army Family Store | St Vincent de Paul | Hospice Shop | SPCA Op Shop | Red Cross Shop |
|---|---|---|---|---|---|
| Oct 2025 | 54.4% | 18.1% | 15.3% | 9.1% | 3.2% |
| Nov 2025 | 53.7% | 19.6% | 14% | 9.4% | 3.3% |
| Dec 2025 | 53.8% | 17.9% | 14.2% | 10.9% | 3.1% |
| Jan 2026 | 57.6% | 16.3% | 15% | 8.2% | 2.9% |
| Feb 2026 | 56.8% | 16.8% | 14% | 9.6% | 2.9% |
| Mar 2026 | 55.5% | 18.9% | 14.4% | 8.4% | 2.8% |
| Apr 2026 | 56.9% | 16.3% | 15.1% | 8.6% | 3% |
| May 2026 | 58% | 16% | 15.3% | 7.7% | 3% |
| Jun 2026 | 55.3% | 18.7% | 13.8% | 9% | 3.3% |
| Jul 2026 | 54.3% | 18.3% | 15.2% | 8.8% | 3.3% |
| Aug 2026 | 54.7% | 18.5% | 14.6% | 8.9% | 3.2% |
| Sep 2026 | — | — | — | — | — |
How has the SPCA Op Shop and St Vincent de Paul comparison changed over the last 12 months?
3 findings
- St Vincent de Paul was ahead of SPCA Op Shop in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, SPCA Op Shop’s estimated Share of Search among op shops in New Zealand moved from 9.1% to 8.9%, and its estimated monthly branded searches moved from 5.8K to 5.6K.
- Across the 11 months ending August 2026, St Vincent de Paul’s estimated Share of Search among op shops in New Zealand moved from 18.1% to 18.5%, and its estimated monthly branded searches moved from 11.5K to 11.6K.
How did search popularity change for New Zealand op shops in August 2026?
0 changes
Neither SPCA Op Shop nor St Vincent de Paul moved beyond provider rounding among op shops in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using SPCA Op Shop’s and St Vincent de Paul’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SPCA Op Shop
4 branded search terms
- spca op shop
- spca op shop donations
- spca op shop near me
- spca op shop online
St Vincent de Paul
25 branded search terms
- op shop vinnies
- st vincent de paul
- st vincent de paul catholic church
- st vincent de paul donations
- st vincent de paul food bank
- st vincent de paul hamilton
- st vincent de paul hastings
- st vincent de paul near me
- st vincent de paul nelson
- st vincent de paul nz
- st vincent de paul online
- st vincent de paul op shop
- st vincent de paul shop
- st vincent de paul society
- st vincent de paul society near me
- st vincent de paul store
- st vincent de paul thrift store
- st vinnies food bank
- st vinnies near me
- st vinnies op shop
- stvincentdepaul
- svdp org nz
- vinnies
- vinnies food bank
- vinnies op shop near me
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.