Brandwave

How popular isSt Vincent de Paul in search?

In August 2026, there were an estimated 11.6K branded searches for St Vincent de Paul in New Zealand which held steady over the last 11 months. St Vincent de Paul holds 18.5% estimated Share of Search among New Zealand op shops and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Salvation Army Family Store54.7%
  2. St Vincent de Paul18.5%
  3. Hospice Shop14.6%
  4. SPCA Op Shop8.9%
  5. Red Cross Shop3.2%
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Which op shops compete with St Vincent de Paul?

St Vincent de Paul against op shops in New Zealand, by month

Share of Search by month for Salvation Army Family Store, St Vincent de Paul, Hospice Shop, SPCA Op Shop, Red Cross Shop. The figures are in the table below the chart.

View monthly share of search table
MonthSalvation Army Family StoreSt Vincent de PaulHospice ShopSPCA Op ShopRed Cross Shop
Oct 202554.4%18.1%15.3%9.1%3.2%
Nov 202553.7%19.6%14%9.4%3.3%
Dec 202553.8%17.9%14.2%10.9%3.1%
Jan 202657.6%16.3%15%8.2%2.9%
Feb 202656.8%16.8%14%9.6%2.9%
Mar 202655.5%18.9%14.4%8.4%2.8%
Apr 202656.9%16.3%15.1%8.6%3%
May 202658%16%15.3%7.7%3%
Jun 202655.3%18.7%13.8%9%3.3%
Jul 202654.3%18.3%15.2%8.8%3.3%
Aug 202654.7%18.5%14.6%8.9%3.2%
Sep 2026—————
  1. held 1st · 34.3K estimated branded searches · -0.2% vs prior month · +0.4 points

  2. held 2nd · 11.6K estimated branded searches · +0.26% vs prior month · +0.2 points

  3. held 3rd · 9.2K estimated branded searches · -5% vs prior month · -0.6 points

  4. held 4th · 5.6K estimated branded searches · 0% vs prior month · +0.1 points

  5. held 5th · 2K estimated branded searches · -2.4% vs prior month · 0 points

Compare search popularity between St Vincent de Paul and its closest rivals

How has branded search demand for St Vincent de Paul changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for St Vincent de Paul in New Zealand held steady, from 11.5K to 11.6K.
  • Across the 11 months ending August 2026, St Vincent de Paul’s estimated Share of Search among op shops in New Zealand peaked at 19.6% in November 2025 and was lowest at 16% in May 2026.

How did search popularity change for New Zealand op shops in August 2026?

  1. In August 2026, Hospice Shop lost estimated Share of Search among op shops in New Zealand, from 15.2% to 14.6%.

How is St Vincent de Paul measured?

Brandwave collects information about searches that people make online using St Vincent de Paul’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

25 branded search terms

  • op shop vinnies
  • st vincent de paul
  • st vincent de paul catholic church
  • st vincent de paul donations
  • st vincent de paul food bank
  • st vincent de paul hamilton
  • st vincent de paul hastings
  • st vincent de paul near me
  • st vincent de paul nelson
  • st vincent de paul nz
  • st vincent de paul online
  • st vincent de paul op shop
  • st vincent de paul shop
  • st vincent de paul society
  • st vincent de paul society near me
  • st vincent de paul store
  • st vincent de paul thrift store
  • st vinnies food bank
  • st vinnies near me
  • st vinnies op shop
  • stvincentdepaul
  • svdp org nz
  • vinnies
  • vinnies food bank
  • vinnies op shop near me

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How the Brand Demand Index is measured

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Is St Vincent de Paul your brand?

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