Brandwave

How popular isSalvation Army Family Store in search?

In August 2026, there were an estimated 34.3K branded searches for Salvation Army Family Store in New Zealand which held steady over the last 11 months. Salvation Army Family Store holds 54.7% estimated Share of Search among New Zealand op shops and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Salvation Army Family Store54.7%
  2. St Vincent de Paul18.5%
  3. Hospice Shop14.6%
  4. SPCA Op Shop8.9%
  5. Red Cross Shop3.2%

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Which op shops compete with Salvation Army Family Store?

Salvation Army Family Store against op shops in New Zealand, by month

Share of Search by month for Salvation Army Family Store, St Vincent de Paul, Hospice Shop, SPCA Op Shop, Red Cross Shop. The figures are in the table below the chart.

View monthly share of search table
MonthSalvation Army Family StoreSt Vincent de PaulHospice ShopSPCA Op ShopRed Cross Shop
Oct 202554.4%18.1%15.3%9.1%3.2%
Nov 202553.7%19.6%14%9.4%3.3%
Dec 202553.8%17.9%14.2%10.9%3.1%
Jan 202657.6%16.3%15%8.2%2.9%
Feb 202656.8%16.8%14%9.6%2.9%
Mar 202655.5%18.9%14.4%8.4%2.8%
Apr 202656.9%16.3%15.1%8.6%3%
May 202658%16%15.3%7.7%3%
Jun 202655.3%18.7%13.8%9%3.3%
Jul 202654.3%18.3%15.2%8.8%3.3%
Aug 202654.7%18.5%14.6%8.9%3.2%
Sep 2026—————
  1. held 1st · 34.3K estimated branded searches · -0.2% vs prior month · +0.4 points

  2. held 2nd · 11.6K estimated branded searches · +0.26% vs prior month · +0.2 points

  3. held 3rd · 9.2K estimated branded searches · -5% vs prior month · -0.6 points

  4. held 4th · 5.6K estimated branded searches · 0% vs prior month · +0.1 points

  5. held 5th · 2K estimated branded searches · -2.4% vs prior month · 0 points

Compare search popularity between Salvation Army Family Store and its closest rivals

How has branded search demand for Salvation Army Family Store changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Salvation Army Family Store in New Zealand held steady, from 34.5K to 34.3K.
  • Across the 11 months ending August 2026, Salvation Army Family Store’s estimated Share of Search among op shops in New Zealand peaked at 58% in May 2026 and was lowest at 53.7% in November 2025.

How did search popularity change for New Zealand op shops in August 2026?

  1. In August 2026, Hospice Shop lost estimated Share of Search among op shops in New Zealand, from 15.2% to 14.6%.

How is Salvation Army Family Store measured?

Brandwave collects information about searches that people make online using Salvation Army Family Store’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • salvation army family store
  • salvation army family store donations
  • salvation army family store near me
  • salvation army family store new lynn
  • salvation army family store online
  • salvation army family store op shop
  • salvation army family store pick up
  • salvation army op shop
  • salvation army store
  • salvationarmyfamilystore

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How the Brand Demand Index is measured

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Is Salvation Army Family Store your brand?

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