Hospice Shop vs Salvation Army Family Store:Which is more popular by branded search in New Zealand?
In August 2026, Salvation Army Family Store had more branded searches than Hospice Shop among op shops in New Zealand. Salvation Army Family Store was estimated to have 34.3K branded searches compared to Hospice Shop’s 9.2K, and held a 54.7% Share of Search versus Hospice Shop’s 14.6%.
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Which is more popular in search, Hospice Shop or Salvation Army Family Store?
Compare the charity op shops New Zealanders donate to and shop secondhand at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Salvation Army Family Store, Hospice Shop. The figures are in the table below the chart.
View monthly share of search table
| Month | Salvation Army Family Store | St Vincent de Paul | Hospice Shop | SPCA Op Shop | Red Cross Shop |
|---|---|---|---|---|---|
| Oct 2025 | 54.4% | 18.1% | 15.3% | 9.1% | 3.2% |
| Nov 2025 | 53.7% | 19.6% | 14% | 9.4% | 3.3% |
| Dec 2025 | 53.8% | 17.9% | 14.2% | 10.9% | 3.1% |
| Jan 2026 | 57.6% | 16.3% | 15% | 8.2% | 2.9% |
| Feb 2026 | 56.8% | 16.8% | 14% | 9.6% | 2.9% |
| Mar 2026 | 55.5% | 18.9% | 14.4% | 8.4% | 2.8% |
| Apr 2026 | 56.9% | 16.3% | 15.1% | 8.6% | 3% |
| May 2026 | 58% | 16% | 15.3% | 7.7% | 3% |
| Jun 2026 | 55.3% | 18.7% | 13.8% | 9% | 3.3% |
| Jul 2026 | 54.3% | 18.3% | 15.2% | 8.8% | 3.3% |
| Aug 2026 | 54.7% | 18.5% | 14.6% | 8.9% | 3.2% |
| Sep 2026 | — | — | — | — | — |
How has the Hospice Shop and Salvation Army Family Store comparison changed over the last 12 months?
3 findings
- Salvation Army Family Store was ahead of Hospice Shop in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hospice Shop’s estimated Share of Search among op shops in New Zealand moved from 15.3% to 14.6%, and its estimated monthly branded searches moved from 9.7K to 9.2K.
- Across the 11 months ending August 2026, Salvation Army Family Store’s estimated Share of Search among op shops in New Zealand moved from 54.4% to 54.7%, and its estimated monthly branded searches moved from 34.5K to 34.3K.
How did search popularity change for New Zealand op shops in August 2026?
1 change
In August 2026, Hospice Shop lost estimated Share of Search among op shops in New Zealand, from 15.2% to 14.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Hospice Shop’s and Salvation Army Family Store’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hospice Shop
13 branded search terms
- cambridge hospice shop
- hospice op shop
- hospice shop
- hospice shop donations
- hospice shop ellice road
- hospice shop henderson
- hospice shop miramar
- hospice shop near me
- hospice shop newlands
- mercy hospice shop
- the hospice shop
- totara hospice shop
- waipuna hospice shop
Salvation Army Family Store
10 branded search terms
- salvation army family store
- salvation army family store donations
- salvation army family store near me
- salvation army family store new lynn
- salvation army family store online
- salvation army family store op shop
- salvation army family store pick up
- salvation army op shop
- salvation army store
- salvationarmyfamilystore
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.