Salvation Army Family Store vs SPCA Op Shop:Which is more popular by branded search in New Zealand?
In August 2026, Salvation Army Family Store had more branded searches than SPCA Op Shop among op shops in New Zealand. Salvation Army Family Store was estimated to have 34.3K branded searches compared to SPCA Op Shop’s 5.6K, and held a 54.7% Share of Search versus SPCA Op Shop’s 8.9%.
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Which is more popular in search, Salvation Army Family Store or SPCA Op Shop?
Compare the charity op shops New Zealanders donate to and shop secondhand at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Salvation Army Family Store, SPCA Op Shop. The figures are in the table below the chart.
View monthly share of search table
| Month | Salvation Army Family Store | St Vincent de Paul | Hospice Shop | SPCA Op Shop | Red Cross Shop |
|---|---|---|---|---|---|
| Oct 2025 | 54.4% | 18.1% | 15.3% | 9.1% | 3.2% |
| Nov 2025 | 53.7% | 19.6% | 14% | 9.4% | 3.3% |
| Dec 2025 | 53.8% | 17.9% | 14.2% | 10.9% | 3.1% |
| Jan 2026 | 57.6% | 16.3% | 15% | 8.2% | 2.9% |
| Feb 2026 | 56.8% | 16.8% | 14% | 9.6% | 2.9% |
| Mar 2026 | 55.5% | 18.9% | 14.4% | 8.4% | 2.8% |
| Apr 2026 | 56.9% | 16.3% | 15.1% | 8.6% | 3% |
| May 2026 | 58% | 16% | 15.3% | 7.7% | 3% |
| Jun 2026 | 55.3% | 18.7% | 13.8% | 9% | 3.3% |
| Jul 2026 | 54.3% | 18.3% | 15.2% | 8.8% | 3.3% |
| Aug 2026 | 54.7% | 18.5% | 14.6% | 8.9% | 3.2% |
| Sep 2026 | — | — | — | — | — |
How has the Salvation Army Family Store and SPCA Op Shop comparison changed over the last 12 months?
3 findings
- Salvation Army Family Store was ahead of SPCA Op Shop in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Salvation Army Family Store’s estimated Share of Search among op shops in New Zealand moved from 54.4% to 54.7%, and its estimated monthly branded searches moved from 34.5K to 34.3K.
- Across the 11 months ending August 2026, SPCA Op Shop’s estimated Share of Search among op shops in New Zealand moved from 9.1% to 8.9%, and its estimated monthly branded searches moved from 5.8K to 5.6K.
How did search popularity change for New Zealand op shops in August 2026?
0 changes
Neither Salvation Army Family Store nor SPCA Op Shop moved beyond provider rounding among op shops in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Salvation Army Family Store’s and SPCA Op Shop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Salvation Army Family Store
10 branded search terms
- salvation army family store
- salvation army family store donations
- salvation army family store near me
- salvation army family store new lynn
- salvation army family store online
- salvation army family store op shop
- salvation army family store pick up
- salvation army op shop
- salvation army store
- salvationarmyfamilystore
SPCA Op Shop
4 branded search terms
- spca op shop
- spca op shop donations
- spca op shop near me
- spca op shop online
Put your own brand in this comparison
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