Red Cross Shop vs Salvation Army Family Store:Which is more popular by branded search in New Zealand?
In August 2026, Salvation Army Family Store had more branded searches than Red Cross Shop among op shops in New Zealand. Salvation Army Family Store was estimated to have 34.3K branded searches compared to Red Cross Shop’s 2K, and held a 54.7% Share of Search versus Red Cross Shop’s 3.2%.
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Which is more popular in search, Red Cross Shop or Salvation Army Family Store?
Compare the charity op shops New Zealanders donate to and shop secondhand at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Salvation Army Family Store, Red Cross Shop. The figures are in the table below the chart.
View monthly share of search table
| Month | Salvation Army Family Store | St Vincent de Paul | Hospice Shop | SPCA Op Shop | Red Cross Shop |
|---|---|---|---|---|---|
| Oct 2025 | 54.4% | 18.1% | 15.3% | 9.1% | 3.2% |
| Nov 2025 | 53.7% | 19.6% | 14% | 9.4% | 3.3% |
| Dec 2025 | 53.8% | 17.9% | 14.2% | 10.9% | 3.1% |
| Jan 2026 | 57.6% | 16.3% | 15% | 8.2% | 2.9% |
| Feb 2026 | 56.8% | 16.8% | 14% | 9.6% | 2.9% |
| Mar 2026 | 55.5% | 18.9% | 14.4% | 8.4% | 2.8% |
| Apr 2026 | 56.9% | 16.3% | 15.1% | 8.6% | 3% |
| May 2026 | 58% | 16% | 15.3% | 7.7% | 3% |
| Jun 2026 | 55.3% | 18.7% | 13.8% | 9% | 3.3% |
| Jul 2026 | 54.3% | 18.3% | 15.2% | 8.8% | 3.3% |
| Aug 2026 | 54.7% | 18.5% | 14.6% | 8.9% | 3.2% |
| Sep 2026 | — | — | — | — | — |
How has the Red Cross Shop and Salvation Army Family Store comparison changed over the last 12 months?
3 findings
- Salvation Army Family Store was ahead of Red Cross Shop in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Red Cross Shop’s estimated Share of Search among op shops in New Zealand held steady at 3.2%, and its estimated monthly branded searches moved from 2.1K to 2K.
- Across the 11 months ending August 2026, Salvation Army Family Store’s estimated Share of Search among op shops in New Zealand moved from 54.4% to 54.7%, and its estimated monthly branded searches moved from 34.5K to 34.3K.
How did search popularity change for New Zealand op shops in August 2026?
0 changes
Neither Red Cross Shop nor Salvation Army Family Store moved beyond provider rounding among op shops in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Red Cross Shop’s and Salvation Army Family Store’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Red Cross Shop
7 branded search terms
- red cross op shop
- red cross op shop near me
- red cross shop
- red cross shop donations
- red cross shop near me
- red cross shop online
- redcrossshop
Salvation Army Family Store
10 branded search terms
- salvation army family store
- salvation army family store donations
- salvation army family store near me
- salvation army family store new lynn
- salvation army family store online
- salvation army family store op shop
- salvation army family store pick up
- salvation army op shop
- salvation army store
- salvationarmyfamilystore
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.