Brandwave

New plymouth law firms in New Zealand:Which brands are most popular in search?

In August 2026, Govett Quilliam was the most searched among new plymouth law firms in New Zealand, with an estimated 910 branded searches and 37% estimated Share of Search within this set.

Share of Search, August 2026
  1. Govett Quilliam37%
  2. Nicholsons Lawyers29.3%
  3. C&M Legal13.4%
  4. Goodwill Law11.4%
  5. Quinlaw8.9%

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Share of SearchLeaderboard

Compare New Plymouth law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among new plymouth law firms in New Zealand, by month

Share of Search by month for Govett Quilliam, Nicholsons Lawyers, C&M Legal, Goodwill Law, Quinlaw. The figures are in the table below the chart.

View monthly share of search table
MonthGovett QuilliamNicholsons LawyersC&M LegalGoodwill LawQuinlaw
Oct 202541.3%23.4%16.3%10.3%8.7%
Nov 202543.8%22.3%15.5%11.7%6.8%
Dec 202539.6%23.2%15.9%10.6%10.6%
Jan 202638.7%25.1%15.3%8.9%11.9%
Feb 202647.3%22.7%13.1%8.1%8.8%
Mar 202644.5%21.5%16.4%9.5%8%
Apr 202642.4%25%13.6%9.3%9.7%
May 202642.8%28%12.5%8.2%8.6%
Jun 202643.7%24.1%12.7%10.2%9.4%
Jul 202640.3%30.5%13.1%8.5%7.6%
Aug 202637%29.3%13.4%11.4%8.9%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Govett Quilliam

    37%

    held 1st · 910 estimated branded searches · -4.2% vs prior month · -3.3 points

  2. 2.Nicholsons Lawyers

    29.3%

    held 2nd · 720 estimated branded searches · 0% vs prior month · -1.2 points

  3. 3.C&M Legal

    13.4%

    held 3rd · 330 estimated branded searches · +6.5% vs prior month · +0.3 points

  4. 4.Goodwill Law

    11.4%

    held 4th · 280 estimated branded searches · +40% vs prior month · +2.9 points

  5. 5.Quinlaw

    8.9%

    held 5th · 220 estimated branded searches · +22.2% vs prior month · +1.3 points

Compare search popularity between leading brands

Which brand is most popular in search among new plymouth law firms in New Zealand?

In August 2026, Govett Quilliam was the most searched among new plymouth law firms in New Zealand, with an estimated 910 branded searches and 37% estimated Share of Search within this set. Nicholsons Lawyers is in 2nd place, 7.7 percentage points behind at 29.3% Share of Search.

New Zealand new plymouth law firms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Govett Quilliam41.3% → 37%47.3%Feb 202637%Aug 20261st
Nicholsons Lawyers23.4% → 29.3%30.5%Jul 202621.5%Mar 20262nd
C&M Legal16.3% → 13.4%16.4%Mar 202612.5%May 20263rd
Goodwill Law10.3% → 11.4%11.7%Nov 20258.1%Feb 20264th
Quinlaw8.7% → 8.9%11.9%Jan 20266.8%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Govett Quilliam’s estimated Share of Search among new plymouth law firms in New Zealand decreased from 41.3% to 37%.
  • Across the 11 months ending August 2026, Nicholsons Lawyers’ estimated Share of Search among new plymouth law firms in New Zealand increased from 23.4% to 29.3%.
  • Across the 11 months ending August 2026, C&M Legal’s estimated Share of Search among new plymouth law firms in New Zealand decreased from 16.3% to 13.4%.
  • Across the 11 months ending August 2026, Goodwill Law’s estimated Share of Search among new plymouth law firms in New Zealand increased from 10.3% to 11.4%.
  • Across the 11 months ending August 2026, Govett Quilliam’s estimated Share of Search among new plymouth law firms in New Zealand peaked at 47.3% in February 2026 and was lowest at 37% in August 2026.
  • Across the 11 months ending August 2026, Nicholsons Lawyers’ estimated Share of Search among new plymouth law firms in New Zealand peaked at 30.5% in July 2026 and was lowest at 21.5% in March 2026.
  • Across the 11 months ending August 2026, C&M Legal’s estimated Share of Search among new plymouth law firms in New Zealand peaked at 16.4% in March 2026 and was lowest at 12.5% in May 2026.
  • Across the 11 months ending August 2026, Goodwill Law’s estimated Share of Search among new plymouth law firms in New Zealand peaked at 11.7% in November 2025 and was lowest at 8.1% in February 2026.
  • Across the 11 months ending August 2026, Quinlaw’s estimated Share of Search among new plymouth law firms in New Zealand peaked at 11.9% in January 2026 and was lowest at 6.8% in November 2025.
  • Across the 11 months ending August 2026, Quinlaw held steady: its estimated Share of Search among new plymouth law firms in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand new plymouth law firms in August 2026?

  1. In August 2026, Goodwill Law gained estimated Share of Search among new plymouth law firms in New Zealand, from 8.5% to 11.4%.

  2. In August 2026, Quinlaw gained estimated Share of Search among new plymouth law firms in New Zealand, from 7.6% to 8.9%.

  3. In August 2026, Govett Quilliam lost estimated Share of Search among new plymouth law firms in New Zealand, from 40.3% to 37%.

  4. In August 2026, Nicholsons Lawyers lost estimated Share of Search among new plymouth law firms in New Zealand, from 30.5% to 29.3%.

  5. C&M Legal’s estimated Share of Search among new plymouth law firms in New Zealand has gained ground for 3 months in a row, from 12.5% to 13.4% in August 2026.

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