Brandwave

Nelson used car dealerships in New Zealand:Which brands are most popular in search?

In August 2026, Car Company Nelson was the most searched among nelson used car dealerships in New Zealand, with an estimated 2.7K branded searches and 75.6% estimated Share of Search within this set.

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Share of SearchLeaderboard

Compare Nelson used car dealerships using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among nelson used car dealerships in New Zealand, by month

Share of Search by month for Car Company Nelson, Dayman Motors, Houston Motor Group, Value Vehicles. The figures are in the table below the chart.

View monthly share of search table
MonthCar Company NelsonDayman MotorsHouston Motor GroupValue Vehicles
Oct 202570.9%17.7%6.3%5.1%
Nov 202573.2%17.4%5.9%3.5%
Dec 202570.5%18.5%6.3%4.8%
Jan 202669.5%17.3%7%6.3%
Feb 202670.3%17.8%6.2%5.6%
Mar 202668.9%18.9%6.2%6%
Apr 202670.7%18.2%6.3%4.8%
May 202671.6%19%6%3.4%
Jun 202673.5%16.5%6.5%3.5%
Jul 202673.1%18.3%4.3%4.3%
Aug 202675.6%15%5%4.4%
Sep 2026————

This month’s ranking, August 2026

  1. held 1st · 2.7K estimated branded searches · 0% vs prior month · +2.4 points

  2. held 2nd · 540 estimated branded searches · -20.6% vs prior month · -3.3 points

  3. held 3rd · 180 estimated branded searches · +12.5% vs prior month · +0.7 points

  4. held 4th · 160 estimated branded searches · 0% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among nelson used car dealerships in New Zealand?

In August 2026, Car Company Nelson was the most searched among nelson used car dealerships in New Zealand, with an estimated 2.7K branded searches and 75.6% estimated Share of Search within this set. Dayman Motors is in 2nd place, 60.6 percentage points behind at 15% Share of Search.

New Zealand nelson used car dealerships, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Car Company Nelson70.9% → 75.6%75.6%Aug 202668.9%Mar 20261st
Dayman Motors17.7% → 15%19%May 202615%Aug 20262nd
Houston Motor Group6.3% → 5%7%Jan 20264.3%Jul 20263rd
Value Vehicles5.1% → 4.4%6.3%Jan 20263.4%May 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Car Company Nelson’s estimated Share of Search among nelson used car dealerships in New Zealand increased from 70.9% to 75.6%.
  • Across the 11 months ending August 2026, Dayman Motors’ estimated Share of Search among nelson used car dealerships in New Zealand decreased from 17.7% to 15%.
  • Across the 11 months ending August 2026, Houston Motor Group’s estimated Share of Search among nelson used car dealerships in New Zealand decreased from 6.3% to 5%.
  • Across the 11 months ending August 2026, Value Vehicles’ estimated Share of Search among nelson used car dealerships in New Zealand decreased from 5.1% to 4.4%.
  • Across the 11 months ending August 2026, Car Company Nelson’s estimated Share of Search among nelson used car dealerships in New Zealand peaked at 75.6% in August 2026 and was lowest at 68.9% in March 2026.
  • Across the 11 months ending August 2026, Dayman Motors’ estimated Share of Search among nelson used car dealerships in New Zealand peaked at 19% in May 2026 and was lowest at 15% in August 2026.
  • Across the 11 months ending August 2026, Houston Motor Group’s estimated Share of Search among nelson used car dealerships in New Zealand peaked at 7% in January 2026 and was lowest at 4.3% in July 2026.
  • Across the 11 months ending August 2026, Value Vehicles’ estimated Share of Search among nelson used car dealerships in New Zealand peaked at 6.3% in January 2026 and was lowest at 3.4% in May 2026.

How did search popularity change for New Zealand nelson used car dealerships in August 2026?

  1. In August 2026, Car Company Nelson gained estimated Share of Search among nelson used car dealerships in New Zealand, from 73.1% to 75.6%.

  2. In August 2026, Houston Motor Group gained estimated Share of Search among nelson used car dealerships in New Zealand, from 4.3% to 5%.

  3. In August 2026, Dayman Motors lost estimated Share of Search among nelson used car dealerships in New Zealand, from 18.3% to 15%.

  4. Value Vehicles’ estimated Share of Search among nelson used car dealerships in New Zealand has gained ground for 3 months in a row, from 3.4% to 4.4% in August 2026.

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