Brandwave

Red Cross NZ vs SPCA:Which is more popular?

In September 2026, SPCA had more branded searches than Red Cross NZ among national charities in New Zealand. SPCA had about 38,900 branded searches, while Red Cross NZ had 7,770. SPCA made up 47.9% of all national charity searches we track, and Red Cross NZ accounted for 9.6%. When we asked ChatGPT and Google AI Overviews about national charities, Red Cross NZ appeared in two of the five answers and SPCA in one. Red Cross NZ was mentioned before SPCA in every answer that named either.

Among national charities in New Zealand in September 2026

Who do people search for more?

SPCA, about 5 searches for every 1 for Red Cross NZ

SPCA 38.9K searchesRed Cross NZ 7.8K searches

Who does AI mention more?

Red Cross NZ, mentioned in 2 of 5 answers, SPCA in 1

Red Cross NZ in 2 of 5SPCA in 1 of 5

Who does AI recommend more?

Red Cross NZ, named ahead of SPCA in 2 of 2 answers

Red Cross NZ first in 2SPCA never first

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Top national charities in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Red Cross NZ was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SPCA was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Red Cross NZ was listed before SPCA in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Red Cross NZ1st
  2. Forest & Bird2nd
  3. Cancer Society NZ3rd
  4. Salvation Army NZ4th
  5. SPCA5th
  6. World Vision NZ–
  7. Hospice NZ–
  8. Starship Foundation–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Salvation Army NZ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Forest & Bird3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Red Cross NZ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cancer Society NZ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SPCA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • World Vision NZ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hospice NZ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Starship Foundation0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about national charities

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Red Cross NZ or SPCA more popular in search?

This chart shows how often people search Google for Red Cross NZ and SPCA by name. Each line represents a brand's share of searches for all nine national charities we track, month by month, from searches in New Zealand.

Red Cross NZ and SPCA among national charities in New Zealand, by month

Share of searches by month for SPCA, Red Cross NZ. The figures are in the table below the chart.

View monthly share of searches table
MonthSPCASalvation Army NZRed Cross NZForest & BirdWorld Vision NZHospice NZCancer Society NZStarship Foundation
Oct 202542.8%35.4%10.1%2.6%3.2%2.7%2.1%0.98%
Nov 202542.8%35.5%10%2.6%3.2%2.7%2.1%1.1%
Dec 202537.9%46.1%7.1%1.9%2.5%2.3%1.3%0.88%
Jan 202641.1%40.8%9.1%1.7%2.1%2.8%1.7%0.79%
Feb 202636.8%42.6%9.8%1.8%3.3%2.5%2.2%1%
Mar 202642.3%34.7%9.7%2.6%4.3%2.7%2.6%1.1%
Apr 202646.6%32.7%8.7%1.9%4.2%3%1.9%0.9%
May 202645.9%31.4%8.8%2.2%5.2%3%2.2%1.2%
Jun 202642.9%29.2%8.8%5.9%8%2.4%1.8%1%
Jul 202650%28.8%9.7%2.5%3.4%2.7%2.1%0.95%
Aug 202648.3%28.1%10%2.3%4%2.7%3.6%0.94%
Sep 202647.9%28%9.6%4.4%3.9%2.8%2.4%0.91%

How has the Red Cross NZ and SPCA comparison changed over the last 12 months?

3 findings
  • SPCA was ahead of Red Cross NZ in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Red Cross NZ’s share of searches among national charities in New Zealand moved from 10.1% to 9.6%, and its estimated monthly branded searches moved from 9.2K to 7.8K.
  • Across the 12 months ending September 2026, SPCA’s share of searches among national charities in New Zealand moved from 42.8% to 47.9%, and its estimated monthly branded searches held steady at 38.9K.

How did search popularity change for New Zealand national charities in September 2026?

1 change

  1. Estimated monthly branded searches for Red Cross NZ in New Zealand fell 15.4% over 12 measured months, from 9.2K to 7.8K in September 2026.

How are branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using Red Cross NZ’s and SPCA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Red Cross NZ

12 branded search terms

  • red cross
  • red cross donations nz
  • red cross motueka
  • red cross mount maunganui
  • red cross nz
  • red cross nz donate
  • red cross onehunga
  • red cross palmerston north
  • red cross timaru
  • red cross volunteer nz
  • red cross whangarei
  • redcrossnz

SPCA

16 branded search terms

  • spca
  • spca adoption
  • spca animals
  • spca cat adoption
  • spca dogs
  • spca donate
  • spca foster
  • spca hours
  • spca kittens
  • spca number
  • spca operating hours
  • spca opshop
  • spca puppies
  • spca telephone number
  • spca volunteer
  • waikato spca

How the Brand Demand Index is measured

Other head-to-heads among national charities

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