Brandwave

How popular isSPCA?

In September 2026, people searched for SPCA by name about 41,300 times in New Zealand, about the same as the previous year. These searches made up 47.9% of all New Zealand national charity searches, placing SPCA first out of nine charities. When we asked both ChatGPT and Google AI Overviews about national charities, SPCA appeared in one of the five answers and was the sixth most recommended of the nine.

Search and AI answers in September 2026

SPCA is the most searched of 9 competitors and the sixth most recommended in AI answers.

  1. SPCAShare of searches 47.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. Salvation Army NZShare of searches 28%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. Red Cross NZShare of searches 9.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. Forest & BirdShare of searches 4.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. World Vision NZShare of searches 3.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+4 more

SPCA website (opens in a new tab)

Follow SPCA and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top national charities in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SPCA was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. SPCA is the sixth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KidsCan1st
  2. Red Cross NZ2nd
  3. Forest & Bird3rd
  4. Cancer Society NZ4th
  5. Salvation Army NZ5th
  6. SPCA6th
  7. World Vision NZ–
  8. Hospice NZ–
  9. Starship Foundation–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Salvation Army NZ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Forest & Bird3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KidsCan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Red Cross NZ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cancer Society NZ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SPCA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • World Vision NZ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hospice NZ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Starship Foundation0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about national charities

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which national charities compete with SPCA?

SPCA against national charities in New Zealand, by month

Share of searches by month for SPCA, Salvation Army NZ, Red Cross NZ, Forest & Bird, World Vision NZ, Hospice NZ, Cancer Society NZ. The figures are in the table below the chart.

View monthly share of searches table
MonthSPCASalvation Army NZRed Cross NZForest & BirdWorld Vision NZHospice NZCancer Society NZStarship FoundationKidsCan
Oct 202542.8%35.4%10.1%2.6%3.2%2.7%2.1%0.98%—
Nov 202542.8%35.5%10%2.6%3.2%2.7%2.1%1.1%—
Dec 202537.9%46.1%7.1%1.9%2.5%2.3%1.3%0.88%—
Jan 202641.1%40.8%9.1%1.7%2.1%2.8%1.7%0.79%—
Feb 202636.8%42.6%9.8%1.8%3.3%2.5%2.2%1%—
Mar 202642.3%34.7%9.7%2.6%4.3%2.7%2.6%1.1%—
Apr 202646.6%32.7%8.7%1.9%4.2%3%1.9%0.9%—
May 202645.9%31.4%8.8%2.2%5.2%3%2.2%1.2%—
Jun 202642.9%29.2%8.8%5.9%8%2.4%1.8%1%—
Jul 202650%28.8%9.7%2.5%3.4%2.7%2.1%0.95%—
Aug 202648.3%28.1%10%2.3%4%2.7%3.6%0.94%—
Sep 202647.9%28%9.6%4.4%3.9%2.8%2.4%0.91%—

  1. 1.SPCA

    47.9%

    Held 1st. 38.9K estimated branded searches, -0.49% vs prior month. Share -0.4 points.

  2. 2.Salvation Army NZ

    28%

    Held 2nd. 22.7K estimated branded searches, +0.04% vs prior month. Share -0.1 points.

  3. 3.Red Cross NZ

    9.6%

    Held 3rd. 7.8K estimated branded searches, -4.3% vs prior month. Share -0.5 points.

  4. 4.Forest & Bird

    4.4%

    Moved from 7th to 4th. 3.6K estimated branded searches, +89.5% vs prior month. Share +2.1 points.

  5. 5.World Vision NZ

    3.9%

    Moved from 4th to 5th. 3.2K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Hospice NZ

    2.8%

    Held 6th. 2.3K estimated branded searches, +3.7% vs prior month. Share +0.1 points.

  7. 7.Cancer Society NZ

    2.4%

    Moved from 5th to 7th. 1.9K estimated branded searches, -34.6% vs prior month. Share -1.3 points.

  8. 8.Starship Foundation

    0.91%

    Held 8th. 740 estimated branded searches, -2.6% vs prior month. Share 0 points.

  9. —.KidsCan

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between SPCA and its closest rivals

Every comparison with SPCA

12 comparisons

How has branded search demand for SPCA changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SPCA in New Zealand held steady, from 41.6K to 41.3K.
  • Across the 12 months ending September 2026, SPCA’s share of searches among national charities in New Zealand increased from 42.8% to 47.9%.
  • Across the 12 months ending September 2026, SPCA’s share of searches among national charities in New Zealand peaked at 50% in July 2026 and was lowest at 36.8% in February 2026.

How did search popularity change for New Zealand national charities in September 2026?

6 changes

  1. In September 2026, Forest & Bird overtook World Vision NZ and 2 others to rank 4th among national charities in New Zealand, with 4.4% of the searches.

  2. In September 2026, Cancer Society NZ lost share of searches among national charities in New Zealand, from 3.6% to 2.4%.

  3. Salvation Army NZ’s share of searches among national charities in New Zealand has lost ground for 3 months in a row, from 29.2% to 28% in September 2026.

  4. Estimated monthly branded searches for World Vision NZ in New Zealand rose 10.3% over 12 measured months, from 2.9K to 3.2K in September 2026.

  5. Estimated monthly branded searches for Starship Foundation in New Zealand fell 16.9% over 12 measured months, from 890 to 740 in September 2026.

  6. Estimated monthly branded searches for Red Cross NZ in New Zealand fell 15.4% over 12 measured months, from 9.2K to 7.8K in September 2026.

How are SPCA’s branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using SPCA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • a spca
  • otago spca
  • spca
  • spca adoption
  • spca animals
  • spca cat
  • spca cat adoption
  • spca dogs
  • spca donate
  • spca foster
  • spca hours
  • spca kittens
  • spca marlborough
  • spca number
  • spca operating hours
  • spca opshop
  • spca puppies
  • spca southland
  • spca telephone number
  • spca volunteer
  • waikato spca

Do you work for SPCA? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does SPCA compete?

SPCA is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
National charities1st of 947.9%Shown above
Animal welfare charities1st of 696.1%Show ranking
Creator with pink hair and a pink jacket

Is SPCA your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free