How popular isStarship Foundation?
In September 2026, people searched for Starship Foundation by name about 760 times in New Zealand, a 16.5% decrease from the previous year. These searches made up 0.91% of all New Zealand national charity searches, placing Starship Foundation eighth out of nine charities. When we asked both ChatGPT and Google AI Overviews about national charities, Starship Foundation did not appear in any of the answers.
Starship Foundation is the eighth most searched of 9 competitors and not listed in any AI answer.
SPCAShare of searches 47.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
Salvation Army NZShare of searches 28%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
Red Cross NZShare of searches 9.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
Forest & BirdShare of searches 4.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Starship FoundationShare of searches 0.91%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top national charities in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Starship Foundation did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Salvation Army NZ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Forest & Bird3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KidsCan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Red Cross NZ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cancer Society NZ2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SPCA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
World Vision NZ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hospice NZ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Starship Foundation0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about national charities
5 answers
Asked ChatGPT
“Which national charity should I join in New Zealand?”
Asked ChatGPT
“What are the best national charities in New Zealand?”
Asked ChatGPT
“What's the best national charity in New Zealand for a cause?”
Searched Google, AI Overview
“charities nz”
Searched Google, AI Overview
“donate to charity nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which national charities compete with Starship Foundation?
Share of searches by month for SPCA, Salvation Army NZ, Red Cross NZ, Forest & Bird, World Vision NZ, Hospice NZ, Cancer Society NZ, Starship Foundation. The figures are in the table below the chart.
View monthly share of searches table
| Month | SPCA | Salvation Army NZ | Red Cross NZ | Forest & Bird | World Vision NZ | Hospice NZ | Cancer Society NZ | Starship Foundation | KidsCan |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 35.4% | 10.1% | 2.6% | 3.2% | 2.7% | 2.1% | 0.98% | — |
| Nov 2025 | 42.8% | 35.5% | 10% | 2.6% | 3.2% | 2.7% | 2.1% | 1.1% | — |
| Dec 2025 | 37.9% | 46.1% | 7.1% | 1.9% | 2.5% | 2.3% | 1.3% | 0.88% | — |
| Jan 2026 | 41.1% | 40.8% | 9.1% | 1.7% | 2.1% | 2.8% | 1.7% | 0.79% | — |
| Feb 2026 | 36.8% | 42.6% | 9.8% | 1.8% | 3.3% | 2.5% | 2.2% | 1% | — |
| Mar 2026 | 42.3% | 34.7% | 9.7% | 2.6% | 4.3% | 2.7% | 2.6% | 1.1% | — |
| Apr 2026 | 46.6% | 32.7% | 8.7% | 1.9% | 4.2% | 3% | 1.9% | 0.9% | — |
| May 2026 | 45.9% | 31.4% | 8.8% | 2.2% | 5.2% | 3% | 2.2% | 1.2% | — |
| Jun 2026 | 42.9% | 29.2% | 8.8% | 5.9% | 8% | 2.4% | 1.8% | 1% | — |
| Jul 2026 | 50% | 28.8% | 9.7% | 2.5% | 3.4% | 2.7% | 2.1% | 0.95% | — |
| Aug 2026 | 48.3% | 28.1% | 10% | 2.3% | 4% | 2.7% | 3.6% | 0.94% | — |
| Sep 2026 | 47.9% | 28% | 9.6% | 4.4% | 3.9% | 2.8% | 2.4% | 0.91% | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.9% | 38.9K | -0.49% | -0.4 points | |
| 2, held 2nd | 28% | 22.7K | +0.04% | -0.1 points | |
| 3, held 3rd | 9.6% | 7.8K | -4.3% | -0.5 points | |
| 4, moved from 7th to 4th | 4.4% | 3.6K | +89.5% | +2.1 pointsmoved from 7th to 4th | |
| 5, moved from 4th to 5th | 3.9% | 3.2K | 0% | 0 pointsmoved from 4th to 5th | |
| 6, held 6th | 2.8% | 2.3K | +3.7% | +0.1 points | |
| 7, moved from 5th to 7th | 2.4% | 1.9K | -34.6% | -1.3 pointsmoved from 5th to 7th | |
| 8, held 8th | 0.91% | 740 | -2.6% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
SPCA47.9%
Held 1st. 38.9K estimated branded searches, -0.49% vs prior month. Share -0.4 points.
28%
Held 2nd. 22.7K estimated branded searches, +0.04% vs prior month. Share -0.1 points.
9.6%
Held 3rd. 7.8K estimated branded searches, -4.3% vs prior month. Share -0.5 points.
4.4%
Moved from 7th to 4th. 3.6K estimated branded searches, +89.5% vs prior month. Share +2.1 points.
3.9%
Moved from 4th to 5th. 3.2K estimated branded searches, 0% vs prior month. Share 0 points.
2.8%
Held 6th. 2.3K estimated branded searches, +3.7% vs prior month. Share +0.1 points.
2.4%
Moved from 5th to 7th. 1.9K estimated branded searches, -34.6% vs prior month. Share -1.3 points.
0.91%
Held 8th. 740 estimated branded searches, -2.6% vs prior month. Share 0 points.
—.
KidsCan—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare popularity between Starship Foundation and its closest rivals

Starship Foundation vs Red Cross NZ: compare popularity
Starship Foundation vs Forest & Bird: compare popularity
Starship Foundation vs World Vision NZ: compare popularity
Starship Foundation vs Hospice NZ: compare popularity
Starship Foundation vs Cancer Society NZ: compare popularity- Compare Starship Foundation with any brand
Every comparison with Starship Foundation
14 comparisons
- Cancer Society NZ vs Starship Foundation
- Forest & Bird vs Starship Foundation
- Hospice NZ vs Starship Foundation
- Red Cross NZ vs Starship Foundation
- Salvation Army NZ vs Starship Foundation
- SPCA vs Starship Foundation
- Starship Foundation vs World Vision NZ
- Barnardos Early Learning vs Starship Foundation
- IHC New Zealand vs Starship Foundation
- Plunket vs Starship Foundation
- Starship Foundation vs Variety
- ChildFund New Zealand vs Starship Foundation
- Make-A-Wish NZ vs Starship Foundation
- Ronald McDonald House Charities vs Starship Foundation
How has branded search demand for Starship Foundation changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Starship Foundation in New Zealand fell from 910 to 760.
- Across the 12 months ending September 2026, Starship Foundation’s share of searches among national charities in New Zealand held steady, from 0.98% to 0.91%.
How did search popularity change for New Zealand national charities in September 2026?
6 changes

In September 2026, Forest & Bird overtook World Vision NZ and 2 others to rank 4th among national charities in New Zealand, with 4.4% of the searches.

In September 2026, Cancer Society NZ lost share of searches among national charities in New Zealand, from 3.6% to 2.4%.

Salvation Army NZ’s share of searches among national charities in New Zealand has lost ground for 3 months in a row, from 29.2% to 28% in September 2026.

Estimated monthly branded searches for World Vision NZ in New Zealand rose 10.3% over 12 measured months, from 2.9K to 3.2K in September 2026.

Estimated monthly branded searches for Starship Foundation in New Zealand fell 16.9% over 12 measured months, from 890 to 740 in September 2026.

Estimated monthly branded searches for Red Cross NZ in New Zealand fell 15.4% over 12 measured months, from 9.2K to 7.8K in September 2026.
How are Starship Foundation’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Starship Foundation’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- starship foundation
- starship foundation board
- starship foundation donate
- starshipfoundation
- the starship foundation
Do you work for Starship Foundation? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Starship Foundation compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| National charities | 8th of 9 | 0.91% | Shown above |
| Child and family charities | 5th of 9 | 6.5% | Show ranking |

Is Starship Foundation your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.