ChildFund New Zealand vs Starship Foundation:Which is more popular?
In September 2026, Starship Foundation had more branded searches than ChildFund New Zealand among child and family charities in New Zealand. Starship Foundation had about 740 branded searches, while ChildFund New Zealand had 320. Starship Foundation made up 6.5% of all child and family charity searches we track, and ChildFund New Zealand accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about child and family charities, ChildFund New Zealand appeared in two of the four answers and Starship Foundation in none.
Who do people search for more?
Starship Foundation, about 2 searches for every 1 for ChildFund New Zealand
Who does AI mention more?
ChildFund New Zealand, mentioned in 2 of 4 answers, Starship Foundation in 0
Who does AI recommend more?
ChildFund New Zealand, the only one of the two named
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Top child and family charities in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, ChildFund New Zealand was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Starship Foundation did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Barnardos Early Learning3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Variety2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- ChildFund New Zealand2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Plunket1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ronald McDonald House Charities1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
IHC New Zealand0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Starship Foundation0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Make-A-Wish NZ0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about child and family charities
4 answers
Asked ChatGPT
“Which child and family charity should I join in New Zealand?”
Asked ChatGPT
“What are the best child and family charities in New Zealand?”
Asked ChatGPT
“What's the best child and family charity in New Zealand for supporting children?”
Searched Google, AI Overview
“family support charity”
Searched Google, AI Overview
“child and family charities nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is ChildFund New Zealand or Starship Foundation more popular in search?
This chart shows how often people search Google for ChildFund New Zealand and Starship Foundation by name. Each line represents a brand's share of searches for all nine child and family charities we track, month by month, from searches in New Zealand.
Share of searches by month for Starship Foundation, ChildFund New Zealand. The figures are in the table below the chart.
View monthly share of searches table
| Month | Plunket | Barnardos Early Learning | Variety | IHC New Zealand | Starship Foundation | ChildFund New Zealand | Make-A-Wish NZ | Ronald McDonald House Charities |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.5% | 22.5% | 10.4% | 8.6% | 8.5% | 2.8% | 3% | 3.7% |
| Nov 2025 | 38% | 16.9% | 18.8% | 8.3% | 9.2% | 3.6% | 2.3% | 2.8% |
| Dec 2025 | 35.8% | 16.9% | 18.8% | 9.6% | 9.6% | 3.7% | 2.8% | 2.8% |
| Jan 2026 | 38% | 20.5% | 15.2% | 8.1% | 8.1% | 3.8% | 2.8% | 3.5% |
| Feb 2026 | 30.4% | 19.7% | 21.9% | 9.6% | 9.4% | 2.9% | 2.7% | 3.3% |
| Mar 2026 | 31.9% | 25.1% | 15.7% | 9% | 8.8% | 4% | 2.8% | 2.8% |
| Apr 2026 | 39% | 20.7% | 12.4% | 10.1% | 8% | 3.5% | 3.5% | 2.8% |
| May 2026 | 39% | 21.4% | 13.1% | 9.3% | 9.4% | 2% | 2.3% | 3.5% |
| Jun 2026 | 38.1% | 16.6% | 15.5% | 9.2% | 7.9% | 2.3% | 2.8% | 7.7% |
| Jul 2026 | 44.3% | 16.4% | 15.6% | 7.9% | 6.4% | 3.2% | 2.8% | 3.4% |
| Aug 2026 | 50.6% | 15.9% | 9.5% | 7.7% | 6.1% | 2.5% | 2.7% | 4.9% |
| Sep 2026 | 43.9% | 20.9% | 12.6% | 9.3% | 6.5% | 2.8% | 2.3% | 1.8% |
How has the ChildFund New Zealand and Starship Foundation comparison changed over the last 12 months?
3 findings
- Starship Foundation was ahead of ChildFund New Zealand in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ChildFund New Zealand’s share of searches among child and family charities in New Zealand held steady at 2.8%, and its estimated monthly branded searches moved from 300 to 320.
- Across the 12 months ending September 2026, Starship Foundation’s share of searches among child and family charities in New Zealand moved from 8.5% to 6.5%, and its estimated monthly branded searches moved from 900 to 740.
How did search popularity change for New Zealand child and family charities in September 2026?
2 changes
In September 2026, ChildFund New Zealand rose from 8th to 6th among child and family charities in New Zealand.
Estimated monthly branded searches for Starship Foundation in New Zealand fell 17.8% over 12 measured months, from 900 to 740 in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using ChildFund New Zealand’s and Starship Foundation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ChildFund New Zealand
2 branded search terms
- childfund
- childfund nz
Starship Foundation
4 branded search terms
- starship foundation
- starship foundation board
- starshipfoundation
- the starship foundation
Other head-to-heads among child and family charities
- Plunket vs Barnardos Early Learning: compare popularity
- Plunket vs Variety: compare popularity
- Plunket vs IHC New Zealand: compare popularity
- Plunket vs Starship Foundation: compare popularity
- Barnardos Early Learning vs Variety: compare popularity
- Barnardos Early Learning vs IHC New Zealand: compare popularity
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