SPCA vs Starship Foundation:Which is more popular by branded search in New Zealand?
In August 2026, SPCA had more branded searches than Starship Foundation among national charities in New Zealand. SPCA was estimated to have 44K branded searches compared to Starship Foundation’s 770, and held a 48.4% Share of Search versus Starship Foundation’s 0.85%.
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Which is more popular in search, SPCA or Starship Foundation?
Compare the national charities New Zealanders donate to and volunteer with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SPCA, Starship Foundation. The figures are in the table below the chart.
View monthly share of search table
| Month | SPCA | Salvation Army NZ | Red Cross NZ | Hospice NZ | World Vision NZ | Cancer Society NZ | Starship Foundation |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 36.1% | 11.3% | 3.7% | 2.8% | 1.9% | 0.88% |
| Nov 2025 | 43.8% | 35.8% | 11.1% | 3.6% | 2.8% | 1.9% | 1% |
| Dec 2025 | 38.4% | 45.4% | 8.8% | 3.2% | 2.2% | 1.1% | 0.78% |
| Jan 2026 | 41.5% | 40% | 10.8% | 3.8% | 1.8% | 1.4% | 0.69% |
| Feb 2026 | 37.7% | 41.8% | 11.2% | 3.5% | 2.9% | 1.9% | 0.92% |
| Mar 2026 | 43.4% | 34.8% | 11.1% | 3.5% | 3.8% | 2.3% | 1% |
| Apr 2026 | 46.8% | 32.9% | 10.2% | 3.9% | 3.7% | 1.7% | 0.8% |
| May 2026 | 46.7% | 31.6% | 10.2% | 3.8% | 4.7% | 2% | 1.1% |
| Jun 2026 | 45.3% | 30.7% | 10.6% | 3.3% | 7.5% | 1.7% | 0.95% |
| Jul 2026 | 50% | 29.3% | 11.5% | 3.5% | 3% | 1.8% | 0.85% |
| Aug 2026 | 48.4% | 28.8% | 11.5% | 3.7% | 3.5% | 3.2% | 0.85% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the SPCA and Starship Foundation comparison changed over the last 12 months?
3 findings
- SPCA was ahead of Starship Foundation in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, SPCA’s estimated Share of Search among national charities in New Zealand moved from 43.4% to 48.4%, and its estimated monthly branded searches moved from 44.4K to 44K.
- Across the 11 months ending August 2026, Starship Foundation’s estimated Share of Search among national charities in New Zealand moved from 0.88% to 0.85%, and its estimated monthly branded searches moved from 900 to 770.
How did search popularity change for New Zealand national charities in August 2026?
2 changes
In August 2026, SPCA lost estimated Share of Search among national charities in New Zealand, from 50% to 48.4%.
Estimated monthly branded searches for Starship Foundation in New Zealand fell 14.4% over 11 measured months, from 900 to 770 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using SPCA’s and Starship Foundation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SPCA
23 branded search terms
- spca
- spca adoption
- spca animals
- spca cat adoption
- spca cats
- spca dogs
- spca dogs for adoption
- spca donate
- spca foster
- spca hours
- spca kittens
- spca kittens for adoption
- spca near me
- spca number
- spca nz
- spca online
- spca operating hours
- spca opshop
- spca puppies
- spca shop
- spca telephone number
- spca volunteer
- waikato spca
Starship Foundation
4 branded search terms
- starship foundation
- starship foundation donate
- starship org nz
- starshipfoundation
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